Make faster, data-driven pricing decisions that boost profitability
*depending on the data's quality and completeness
AI-powered pricing software is one part of Buynomics' holistic RGM platform.
Make price changes and understand shoppers' reactions to it in advance. Evaluate the effects on your category, portfolio, and single SKUs—all while considering each RGM lever.
By simulating different pricing and promotion scenarios, a leading food and beverage company identified a strategy that led to a 20% increase in unit sales during the first three weeks.
By replacing their outdated methodologies with Buynomics' tool, a confectionery and snacks food company achieved a 60% reduction in time spent on decision-making after implementing Buynomics.
By leveraging Buynomics' RGM tool, this skincare company could quickly and accurately identify a targeted strategy and implement it in the market, resulting in a potential 15% uplift in profit.
"The beauty of Buynomics is I can do a five, a seven, a ten, a fifteen percent price increase, all at the same time, and see what the impact would be on all of the key metrics that we're looking to evaluate."
Head of Commercial Strategy at pladis
This cheat sheet provides an overview of the key topics to consider when making pricing decisions.
This whitepaper breaks down how GenAI LLM models can be applied to a central RGM challenge.
This webinar examines how AI revolutionizes pricing decisions, offering insights once beyond reach.
When making pricing changes, Buynomics' platform empowers you to make better, customer-centric decisions.
To achieve optimal results, all five RGM levers interact with and impact each other, helping you:
Find the best-performing pricing strategies to reach your KPIs based on your targets and constraints while maintaining required margins and staying competitive.
See the impact of one or multiple price changes while considering cannibalization, inflation, cost changes, and portfolio changes.
Understand how changes in competitor pricing and promotional actions will affect your market share—and how you can use it to your advantage.
Buynomics' RGM platform, including its pricing software, is powered by proprietary AI technology: Virtual Shopper AI. Buynomics' unique cutting-edge Virtual Shopper technology predicts customer behavior with unmatched precision.
Buynomics' Virtual Shoppers are AI agents trained using all your relevant data—including sales and transaction data, customer surveys, and behavioral pricing insights—to provide optimized pricing recommendations for data-driven decision-making.
Virtual Shoppers have the same preferences and behaviors as their real-life counterparts, and when shown real product offers, they replicate the actual buying decisions of real customers with very high precision.