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Holistic Optimization Across All Revenue Levers

Buynomics' software serves as a single source of truth for all shopper-centric decisions on pricing, promotion and portfolio.  

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2-4% profit impact*

Achieve up to 4% higher profit in your business by making more shopper-centric commercial decisions.

Up to 95% predictive accuracy*

Gain insights you can trust. Buynomics is the only solution that forecasts shopper behavior with up to 95% accuracy. 

80% faster decision-making

Reduce the time spent on manual analysis by up to 80%. Integrate various data sources and get best-in-class predictive accuracy.

*depending on data quality & completeness

Understand - Optimize - Act

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Understand shopper behavior in a dynamic market

  • Simulate the impact of decisions with unmatched precision using Buynomics’ Virtual Shopper AI to understand what your shopper will do. 

  • Evaluate changes to pricing, PPA, promotions, mix, & trade terms, taking into account competition and cross effects. 

Optimize all your revenue levers holistically

  • Let Buynomics' prescriptove algorithm optimize your portfolio for you across the entire market. 

  • Make portfolio adjustments, add or delist products, modify prices and promotion depth, and understand the impact on the product, portfolio, and category levels.
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Act on RGM insights to drive informed decisions

  • Put your KPI targets at the forefront of your decision-making. Get tailored action plans to reach your RGM goals. 

  • Create a detailed analysis of your simulation results, evaluating KPIs from multiple perspectives (e.g., manufacturer vs. retailer impact), while translating complex scenarios into intuitive visualizations for clear communication across the organization.

Base Your Decisions on Your Shoppers' Behavior

Buynomics’ proprietary Virtual Shopper AI was developed to serve as the foundation for all questions of customer insights and revenue management

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Replicate Shopper Decisions with Precision

Virtual Shoppers have the same product preferences and buying behaviour as their real-life counterparts. When presented with real product offers, they replicate actual buying patterns with unparalleled accuracy.

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Leverage All Your
Data Sources

Virtual Shoppers can integrate all your relevant data - from sales and transaction data to customer surveys and behavioral pricing insights to account for changes in preferences over time or to understand the ongoing influence of external effects (e.g., inflation) on purchasing decisions.

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Up and Running in Less Than 3 Months

Enjoy a world-class onboarding experience: After 3 months, you'll have an AI-powered platform that shows you exactly what your customers will buy. With less than a week of internal resources, guided by a dedicated Customer Success Manager.

What Our Customers Say About Buynomics

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It's really a shift in our thinking away from assumption-based and survey-based research to data-driven, consumer-led decision-making.

Offers competitive insights

Category Strategy & Revenue Management Analyst, General Mills

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With Buynomics, you can build and compare multiple scenarios side by side, making it easy to assess changes and your current situation.

Dynamic & user-friendly portfolio reconfiguration simulations

Head of Commercial Strategy at pladis

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Buynomics stands out for its accuracy, fast analysis, and quick implementation.

 

Fast, Accurate and Reliable Analysis

Head of PRGM and Category, Danone Italy

More customer reviews

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