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RGM Decision Guide

Optimize Your RGM Strategy Today!

Stop making decisions based on gut feeling and simple descriptive analysis. Buynomics' Decision Guide empowers you to put your KPI targets at the forefront of your decision-making! 

Identify and optimize your pricing to fit your revenue goals with Buynomics' Decision Guide. 

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Introducing the Buynomics Decision Guide

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Holistic RGM Simulation

Buynomics combines a virtual representation of a supermarket shelf or any POS with its Virtual Shopper AI.

  • Test RGM changes holistically, including PPA, prices, promotion, mix, and trade term changes – stand-alone or combined.
  • Receive instant feedback from millions of Virtual Shoppers on how their real-life counterparts would react.
  • Evaluate the impact upfront on all relevant KPIs, i.e., units, revenues, and profits across your portfolio, while considering cross effects.

Optimization Engine

Lean back and focus your time on making decisions. The Decision Guide will do the heavy lifting.

  • Find the best-performing pricing strategies to reach your goals based on your targets and constraints while maintaining required margins, staying competitive, and avoiding supply chain issues.
  • Get full transparency on the impact of the changes you want to make. 
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Strategic Recommendations

The Decision Guide searches millions of pricing combinations and provides several options relevant to your business.

  • Receive tailored pricing recommendations that impact your top line with unmatched prediction accuracy.
  • Include competitive scenarios to understand the best response strategy to gain market share and increase your profits. 

From High-level to Granular Insights

The Decision Guide lets you evaluate the impact of pricing changes at a glance.

  • Utilize high-level dashboards to see the impact of different scenarios.
  • Drill down to understand the impacts on all levels, including per retailer, week, region, and category.
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Drive growth, maximize profits, and stay competitive effortlessly

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Customizable Constraints

Use different KPI constraints (e.g., reflect your product hierarchies) and pricing rules to get recommendations that are optimal and fully aligned with your needs. 

Visualization
Visualization & adaption

Understand the proposed price changes and their impacts before making decisions. Finetune shortlisted scenarios to account for specific product or customer constraints. 

EfficiencyDetailed Recommendations

Choose to break down pricing scenarios by granularity (per retailer, week, region, category) and KPI level (manufacturer, retailer) and competitor moves. 

The easiest and fastest way to build on HubSpot

andrea

"Buynomics stands out for its accuracy, speed of analysis, and rapid implementation. We deployed it in just eight weeks - far faster than other tools that often take three months or more."

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Andrea Pezzillo

Head of Category and Revenue Growth Managment at Danone

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"Buynomics makes scenario planning effortless. The ability to compare multiple pricing and portfolio scenarios side by side, right next to our current setup, gives us instant clarity and confidence in our decisions."

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Michael Giambra

Head of Commercial Strategy at pladis Global

Emma Swiers Dr Oetker
"Buynomics helped us to achieve incremental revenue and make faster, quicker, and smarter decisions that are very data-driven."
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Emma Swiers

Executive Manager Net Revenue Management at Dr. Oetker

 

Buynomics Receives 2025 POI Best-in-Class Category Distinctions

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Make better RGM decisions, faster!

Run agent-based simulations with Buynomics’ Virtual Shoppers AI to optimize all revenue levers, capturing cross-effects, cannibalization, and competition.

2-4%

Profit impact*

95%

Predictive Accuracy*

80%

Faster Decision-making

*Depending on data quality and completeness

FAQs

Can Buynomics price core SKUs?

Yes! Pricing core SKUs is one of the main functions of Buynomics. Based on your pre-selected price range, the tool allows you to find the best price for your SKUs with regard to your KPI (e.g., maximum profit)

Does Buynomics capture the effects of new price points and promotions on the total mix?

Yes! Buynomics allows you to forecast the effects of new price points and promotions on the portfolio – this also includes competitor reactions.

What does the implementation timeline for Buynomics look like?

We can implement Buynomics within 4-12 weeks for your core categories. The timeline depends on the scope of the project, the quality of the data, and the overall market complexity.

Can Buynomics price core SKUs?

Can Buynomics price core SKUs?

Yes! Pricing core SKUs is one of the main functions of Buynomics. Based on your pre-selected price range, the tool allows you to find the best price for your SKUs with regard to your KPI (e.g., maximum profit)

Does Buynomics capture the effects of new price points and promotions on the total mix?

Does Buynomics capture the effects of new price points and promotions on the total mix?

Yes! Buynomics allows you to forecast the effects of new price points and promotions on the portfolio – this also includes competitor reactions.

What does the implementation timeline for Buynomics look like?

What does the implementation timeline for Buynomics look like?

We can implement Buynomics within 4-12 weeks for your core categories. The timeline depends on the scope of the project, the quality of the data, and the overall market complexity.