Key Questions for Developing Your PPA Strategy

Understanding how shoppers' behavior changes with different packs, prices, or promotions is crucial when considering Price Pack Architecture (PPA). 

In this infographic, we present 7 essential questions you should ask about your shoppers and PPA to answer the key question:

What is the best PPA structure to achieve your KPI target, be it higher revenue, margins, market shares, etc.?

Download our infographic today to develop a holistic PPA strategy in your organization.