Key Principles to Develop a Strong PPA Program with General Mills
Price Pack Architecture (PPA) is a powerful lever for brand growth and profitability, but it requires the right approach.
Join our webinar with Jamie Green, Category & Strategic Revenue Management Director at General Mills, to explore how PPA can become a cornerstone of your Revenue Growth Management (RGM) strategy. Discover how PPA can unlock new opportunities, boost consumer engagement, and drive category performance.
What You’ll Learn:
- How to navigate PPA’s complexities for brand and profit growth.
- Strategies for aligning PPA with RGM goals and fostering collaboration.
- Real-world examples from General Mills on PPA success.
Watch now and take your PPA strategies to the next level!
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