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Challenges.
Key challenges companies face.
Continuous optimization
& price changes
With inflation, immense competition, and changing consumer trends, companies are under constant pressure to launch new products or change their prices. Instead of annual reviews, companies need to conduct continuous analyses to anticipate impactful developments while optimizing product life cycles.
Importance of
promotions
Many companies offer free plans or trial periods to give consumers a taste of what their service provides. Also, promotional activities with discounts or special features for a limited time can be helpful methods to get attention and convert prospects into customers. Knowing which promotion type and conditions work best for a specific target audience is a challenging task that requires advanced insight tools.
Need for profitable &
transparent solutions
Most companies operate in sectors with vigorous competition. Intensive research and demand for transparent production and logistics processes increasingly influence buying behavior. Under such challenging conditions, insightful and reliable data are essential for turning business decisions into profitable and sustainable solutions.
Solutions.
Turn challenges into opportunities with our holistic solutions for all revenue levers -
pricing, promotions, products, portfolio, trade terms, channel & product mix. Instead of
examining several spreadsheets or market studies individually, use our single source of
truth, offering you one easy-to-use tool that examines all cross-effects. Leverage your
data to gain transparency on market behavior and derive actionable insights.
Best pricing
solution
Make optimized pricing decisions with our Virtual Shopper AI. Quickly discover how real shoppers react to price changes to define your optimal price points. Get faster and more profitable results that consider your market situation, all cross-effects, and external factors like competitors' offers.
Smart promotional
planning
Plan all your promotional activities upon accurate customers’ preferences. Easily understand how different promo types, such as 2-for-1 or a 50%-off discount, are perceived by your customers. Leverage the power of your data and get clarity on your most effective promotion - taking into account your competitors' actions & market changes.
Optimized product &
portfolio decisions
Explore the ideal balance of your product & portfolio mix by quickly customizing any combination of value drivers. May it be the weight of a yogurt package or the data volume of a mobile phone contract - use your Virtual Shoppers to understand actual needs. Improve your decision-making process and maximize your revenue with fast & holistic solutions for comprehensive action plans.
Key features
for Industries.
Explore our Virtual Shopper AI with
various key features for revenue managers.
Channel optimizer
Optimize your offer and trade terms for each channel in a way that best fits your shoppers’ preferences.
Scenario analyzer
Create and compare unlimited scenarios to determine your best strategic course of action.
KPI comparison
Optimize core KPIs like profit, units, volume, and revenue with just a few clicks.
Wargaming capability
Optimize your offer and trade terms for each channel in a way that best fits your shoppers’ preferences.
Analytics suite
Gain instant & profound analytical insights, including elasticity- and demand curves for all your products.