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border</image:title></image:image><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Blog%20Images/create-accurate-model-of-end-shoppers.webp</image:loc><image:caption>create-accurate-model-of-end-shoppers</image:caption><image:title>create-accurate-model-of-end-shoppers</image:title></image:image><lastmod>2024-09-10</lastmod></url><url><loc>https://www.buynomics.com/get-started</loc><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Landing%20Pages/Price%20Pack%20Architecture%20(PPA)%20Files/PPA%20Images/Danone.svg</image:loc><image:caption>Danone</image:caption><image:title>Danone</image:title></image:image><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Buynomics__Logo%20antiflashwhite_no%20border.png</image:loc><image:caption>Buynomics__Logo antiflashwhite_no border</image:caption><image:title>Buynomics__Logo antiflashwhite_no 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black</image:caption><image:title>Buynomics__Logo black</image:title></image:image><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Headshots/andrea-p-profile.webp</image:loc><image:caption>andrea-p-profile</image:caption><image:title>andrea-p-profile</image:title></image:image><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Landing%20Pages/Price%20Pack%20Architecture%20(PPA)%20Files/PPA%20Images/Harrys.svg</image:loc><image:caption>Harrys</image:caption><image:title>Harrys</image:title></image:image><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Logos/unilever-logo-200x200.png</image:loc><image:caption>unilever-logo-200x200</image:caption><image:title>unilever-logo-200x200</image:title></image:image><lastmod>2024-11-15</lastmod></url><url><loc>https://www.buynomics.com/resourcesold/webinar-pricing-kpis</loc><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Logos/Logo%20Files/Buynomics__Logo%20black.svg</image:loc><image:caption>Buynomics__Logo black</image:caption><image:title>Buynomics__Logo black</image:title></image:image><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Buynomics__Logo%20antiflashwhite_no%20border.png</image:loc><image:caption>Buynomics__Logo antiflashwhite_no border</image:caption><image:title>Buynomics__Logo antiflashwhite_no border</image:title></image:image><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Headshots/Profile%20Paul%20-%20small-1.png</image:loc><image:caption>Profile Paul - small-1</image:caption><image:title>Profile Paul - small-1</image:title></image:image><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Webinars/Webinar%20Graphics/Webinar%20Promotion%202021%20Q4%20(4).png</image:loc><image:caption>Webinar Promotion 2021 Q4 (4)</image:caption><image:title>Webinar Promotion 2021 Q4 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Roadmap</image:title></image:image><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Webinars/Webinar%20Graphics/20230915%20Webinar%20Pricing%20&amp;%20RGM%20Strategies_YT%20Banner%20(3).png</image:loc><image:caption>20230915 Webinar Pricing &amp; RGM Strategies_YT Banner (3)</image:caption><image:title>20230915 Webinar Pricing &amp; RGM Strategies_YT Banner (3)</image:title></image:image><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Headshots/Profile%20Paul%20-%20small-1.png</image:loc><image:caption>Profile Paul - small-1</image:caption><image:title>Profile Paul - small-1</image:title></image:image><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Webinars/Webinar%20Graphics/Webinar%20Recording%20Pricing%20&amp;%20RGM%20Strategy%20.png</image:loc><image:caption>Webinar Recording Pricing &amp; RGM Strategy </image:caption><image:title>Webinar Recording Pricing &amp; RGM 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Banner</image:title></image:image><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Logos/Logo%20Files/Buynomics__Logo%20black.svg</image:loc><image:caption>Buynomics__Logo black</image:caption><image:title>Buynomics__Logo black</image:title></image:image><lastmod>2024-05-07</lastmod></url><url><loc>https://www.buynomics.com/resourcesold/webinar-regulation-and-revenue-management</loc><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Buynomics__Logo%20antiflashwhite_no%20border.png</image:loc><image:caption>Buynomics__Logo antiflashwhite_no border</image:caption><image:title>Buynomics__Logo antiflashwhite_no border</image:title></image:image><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Webinars/Webinar%20Graphics/Webinar%20Promotion%202021%20Q4%20(2).png</image:loc><image:caption>Webinar Promotion 2021 Q4 (2)</image:caption><image:title>Webinar Promotion 2021 Q4 (2)</image:title></image:image><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Webinars/Webinar%20Graphics/Webinar%20Price%20Research%20(no%20date)-1.png</image:loc><image:caption>Webinar Price Research (no date)-1</image:caption><image:title>Webinar Price Research (no date)-1</image:title></image:image><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Headshots/Profile%20Paul%20-%20small-1.png</image:loc><image:caption>Profile Paul - small-1</image:caption><image:title>Profile Paul - small-1</image:title></image:image><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Logos/Logo%20Files/Buynomics__Logo%20black.svg</image:loc><image:caption>Buynomics__Logo black</image:caption><image:title>Buynomics__Logo black</image:title></image:image><lastmod>2022-02-09</lastmod></url><url><loc>https://www.buynomics.com/event-recordings/webinar-the-revenue-manager-of-tomorrow-2023</loc><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Buynomics__Logo%20antiflashwhite_no%20border.png</image:loc><image:caption>Buynomics__Logo antiflashwhite_no border</image:caption><image:title>Buynomics__Logo antiflashwhite_no border</image:title></image:image><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Webinars/Webinar%20Graphics/Webinar%20Promotion%20-%20Pricing%20KPIs%20-%20Light%20Orange(3).png</image:loc><image:caption>Webinar Promotion - Pricing KPIs - Light Orange(3)</image:caption><image:title>Webinar Promotion - Pricing KPIs - Light Orange(3)</image:title></image:image><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Webinars/Webinar%20Graphics/FINAL%20(2)-1.png</image:loc><image:caption>FINAL (2)-1</image:caption><image:title>FINAL (2)-1</image:title></image:image><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Headshots/Profile%20Paul%20-%20small-1.png</image:loc><image:caption>Profile Paul - small-1</image:caption><image:title>Profile Paul - small-1</image:title></image:image><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Webinars/Webinar%20Graphics/Promotion%20optimization(6).png</image:loc><image:caption>Promotion optimization(6)</image:caption><image:title>Promotion optimization(6)</image:title></image:image><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Logos/Logo%20Files/Buynomics__Logo%20black.svg</image:loc><image:caption>Buynomics__Logo black</image:caption><image:title>Buynomics__Logo black</image:title></image:image><lastmod>2024-05-07</lastmod></url><url><loc>https://www.buynomics.com/event-recordings/20230915-webinar-mastering-pricing-rgm-strategies</loc><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Headshots/Profile%20Paul%20-%20small-1.png</image:loc><image:caption>Profile Paul - small-1</image:caption><image:title>Profile Paul - small-1</image:title></image:image><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Webinars/Webinar%20Graphics/Webinar%20Recording%20Pricing%20&amp;%20RGM%20Strategy%20.png</image:loc><image:caption>Webinar Recording Pricing &amp; RGM Strategy </image:caption><image:title>Webinar Recording Pricing &amp; RGM Strategy </image:title></image:image><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Webinars/Webinar%20Graphics/20230915%20Webinar%20Pricing%20&amp;%20RGM%20Strategies_YT%20Banner%20(3).png</image:loc><image:caption>20230915 Webinar Pricing &amp; RGM Strategies_YT Banner (3)</image:caption><image:title>20230915 Webinar Pricing &amp; RGM Strategies_YT Banner (3)</image:title></image:image><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Logos/Logo%20Files/Buynomics__Logo%20black.svg</image:loc><image:caption>Buynomics__Logo black</image:caption><image:title>Buynomics__Logo black</image:title></image:image><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Webinars/Webinar%20Graphics/The%20Pricing%20Roadmap.png</image:loc><image:caption>The Pricing Roadmap</image:caption><image:title>The Pricing Roadmap</image:title></image:image><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Buynomics__Logo%20antiflashwhite_no%20border.png</image:loc><image:caption>Buynomics__Logo antiflashwhite_no border</image:caption><image:title>Buynomics__Logo antiflashwhite_no border</image:title></image:image><lastmod>2024-05-07</lastmod></url><url><loc>https://www.buynomics.com/articles/inside-general-mills-ppa-program-tools-techniques-best-practices</loc><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Step-by-Step%20Creation%20Process%20for%20PPA%20Development.webp</image:loc><image:caption>Flowchart outlining five steps in PPA development: Insight, Ideation, Validation, Evaluation, and Execution for optimized product and pricing decisions</image:caption><image:title>Step-by-Step Creation Process for PPA Development</image:title></image:image><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Blog%20Images/Resized/PPA%20Blog%20Image%20Resized.png</image:loc><image:caption>PPA Blog Image Resized</image:caption><image:title>PPA Blog Image Resized</image:title></image:image><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Headshots/Jamie%20Green.png</image:loc><image:caption>Jamie Green</image:caption><image:title>Jamie Green</image:title></image:image><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Blog%20Images/header-rgm-key-principles.webp</image:loc><image:caption>header-rgm-key-principles</image:caption><image:title>header-rgm-key-principles</image:title></image:image><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Headshots/1625124932366-1.jpg</image:loc><image:caption>1625124932366-1</image:caption><image:title>1625124932366-1</image:title></image:image><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Logos/Logo%20Files/Buynomics__Logo%20black.svg</image:loc><image:caption>Buynomics__Logo black</image:caption><image:title>Buynomics__Logo black</image:title></image:image><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Blog%20Images/AI%20Pricing%20Tools%20Compared/PPA%20Requires%20Cross-Functional%20Collaboration%20Across%20RGM.webp</image:loc><image:caption>Circular diagram showing collaboration between Consumer &amp;amp; Category, Sales, Brand &amp;amp; Revenue Management, and Commercial &amp;amp; Finance in successful PPA programs</image:caption><image:title>PPA Requires Cross-Functional Collaboration Across RGM</image:title></image:image><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Buynomics__Logo%20antiflashwhite_no%20border.png</image:loc><image:caption>Buynomics__Logo antiflashwhite_no border</image:caption><image:title>Buynomics__Logo antiflashwhite_no border</image:title></image:image><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Value%20Slope%20Curve%20%E2%80%93%20Pricing%20Strategy%20Based%20on%20Pack%20Size.webp</image:loc><image:caption>Graph showing how price per ounce changes by pack size, from premium trial packs to bulk value items, used to guide PPA pricing decisions</image:caption><image:title>Value Slope Curve – Pricing Strategy Based on Pack Size</image:title></image:image><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Blog%20Images/Resized/Creation%20Process%20for%20PPA%20Development%20Resized.png</image:loc><image:caption>Creation Process for PPA Development Resized</image:caption><image:title>Creation Process for PPA Development Resized</image:title></image:image><lastmod>2025-06-26</lastmod></url><url><loc>https://www.buynomics.com/articles/how-to-build-rgm-capability-across-international-markets-dr.-oetker</loc><video:video><video:thumbnail_loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Decision%20Guide/Decision%20Guide%20Teaser%202024.mp4/medium.jpg</video:thumbnail_loc><video:title>Decision Guide Teaser 2024</video:title><video:description>Decision Guide Teaser 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border</image:title></image:image><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/20251026%20Webinar%20JBP%20(1).jpg</image:loc><image:caption>20251026 Webinar JBP (1)</image:caption><image:title>20251026 Webinar JBP (1)</image:title></image:image><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Website%20Pages/People/Buynomics%20-%20Dr%20Oetker%20-%201.jpg</image:loc><image:caption>Buynomics - Dr Oetker - 1</image:caption><image:title>Buynomics - Dr Oetker - 1</image:title></image:image><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/old%20to%20new%20computer%20RGM%20redefined%20(1).png</image:loc><image:caption>old to new computer RGM redefined (1)</image:caption><image:title>old to new computer RGM redefined (1)</image:title></image:image><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Buynomics%20-%20Article%20-%20How%20to%20Build%20RGM%20Capability%20Across%20International%20Markets%20Lessons%20from%20Dr.%20Oetker.png</image:loc><image:caption>Buynomics - Article - How to Build RGM Capability Across International Markets Lessons from Dr. Oetker</image:caption><image:title>Buynomics - Article - How to Build RGM Capability Across International Markets Lessons from Dr. Oetker</image:title></image:image><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Blog%20Quote%20Images%20(12).png</image:loc><image:caption>Blog Quote Images (12)</image:caption><image:title>Blog Quote Images (12)</image:title></image:image><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/20260121%20Webinar%20Emma%20Swiers%20Dr.%20Oetker_final%20(1).jpg</image:loc><image:caption>20260121 Webinar Emma Swiers Dr. Oetker_final (1)</image:caption><image:title>20260121 Webinar Emma Swiers Dr. Oetker_final (1)</image:title></image:image><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Logos/Logo%20Files/Buynomics__Logo%20black.svg</image:loc><image:caption>Buynomics__Logo black</image:caption><image:title>Buynomics__Logo black</image:title></image:image><lastmod>2026-07-08</lastmod></url><url><loc>https://www.buynomics.com/articles/rgm-maturity-in-a-brand-led-organization</loc><video:video><video:thumbnail_loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Decision%20Guide/Decision%20Guide%20Teaser%202024.mp4/medium.jpg</video:thumbnail_loc><video:title>Decision Guide Teaser 2024</video:title><video:description>Decision Guide Teaser 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black</image:caption><image:title>Buynomics__Logo black</image:title></image:image><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Slide3.jpeg</image:loc><image:caption>Slide3</image:caption><image:title>Slide3</image:title></image:image><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/RGM%20Department%20-%20From%20Siloed%20Thinking%20to%20Integrated%20RGM%20Business%20Steering.png</image:loc><image:caption>Comparison of siloed RGM changes and activities by function vs. integrated RGM planning across Pricing, PPA, Mix, Promo, and Trade Terms</image:caption><image:title>RGM Department - From Siloed Thinking to Integrated RGM Business Steering</image:title></image:image><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Buynomics__Logo%20antiflashwhite_no%20border.png</image:loc><image:caption>Buynomics__Logo antiflashwhite_no border</image:caption><image:title>Buynomics__Logo antiflashwhite_no border</image:title></image:image><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/20251026%20Webinar%20JBP%20(1).jpg</image:loc><image:caption>20251026 Webinar JBP (1)</image:caption><image:title>20251026 Webinar JBP (1)</image:title></image:image><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/CPG%20PPA%20Strategy%20Poll%20Results%20%E2%80%93%20Lessons%20from%20Industry%20Leaders.jpg</image:loc><image:caption>Bar chart showing poll results on PPA strategy priorities among CPG leaders</image:caption><image:title>CPG PPA Strategy Poll Results – Lessons from Industry Leaders</image:title></image:image><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Webinars/Webinar%20Graphics/20260304%20Webinar%20Tim%20Becket%20LOreal.png</image:loc><image:caption>20260304 Webinar Tim Becket LOreal</image:caption><image:title>20260304 Webinar Tim Becket LOreal</image:title></image:image><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Slide4.jpeg</image:loc><image:caption>Slide4</image:caption><image:title>Slide4</image:title></image:image><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Blog%20Quote%20Images%20(12).png</image:loc><image:caption>Blog Quote Images (12)</image:caption><image:title>Blog Quote Images (12)</image:title></image:image><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/20260304%20Webinar%20Tim%20Becket%20LOreal-2.png</image:loc><image:caption>20260304 Webinar Tim Becket LOreal-2</image:caption><image:title>20260304 Webinar Tim Becket LOreal-2</image:title></image:image><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Slide1.jpeg</image:loc><image:caption>Slide1</image:caption><image:title>Slide1</image:title></image:image><lastmod>2026-08-17</lastmod></url><url><loc>https://www.buynomics.com/event-recordings/webinar-behavioral-pricing-how-to-drive-profitable-consumer-behavior</loc><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Logos/Logo%20Files/Buynomics__Logo%20black.svg</image:loc><image:caption>Buynomics__Logo black</image:caption><image:title>Buynomics__Logo black</image:title></image:image><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Headshots/Profile%20Paul%20-%20small-1.png</image:loc><image:caption>Profile Paul - small-1</image:caption><image:title>Profile Paul - small-1</image:title></image:image><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Buynomics__Logo%20antiflashwhite_no%20border.png</image:loc><image:caption>Buynomics__Logo antiflashwhite_no border</image:caption><image:title>Buynomics__Logo antiflashwhite_no border</image:title></image:image><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Webinars/Webinar%20Graphics/YT%20Banner%20(1).png</image:loc><image:caption>YT Banner (1)</image:caption><image:title>YT Banner (1)</image:title></image:image><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Webinars/Webinar%20Graphics/Webinar%20Promotion%20-%20Pricing%20KPIs%20-%20Light%20Orange(1).png</image:loc><image:caption>Webinar Promotion - Pricing KPIs - Light Orange(1)</image:caption><image:title>Webinar Promotion - Pricing KPIs - Light Orange(1)</image:title></image:image><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Webinars/Webinar%20Graphics/Webinar%20Recording%20Behavioral%20Pricing%20%20.png</image:loc><image:caption>Webinar Recording Behavioral Pricing  </image:caption><image:title>Webinar Recording Behavioral Pricing  </image:title></image:image><lastmod>2024-05-07</lastmod></url><url><loc>https://www.buynomics.com/glossary-blog/endowment</loc><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Buynomics__Logo%20antiflashwhite_no%20border.png</image:loc><image:caption>Buynomics__Logo antiflashwhite_no border</image:caption><image:title>Buynomics__Logo antiflashwhite_no border</image:title></image:image><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Logos/Logo%20Files/Buynomics__Logo%20black.svg</image:loc><image:caption>Buynomics__Logo black</image:caption><image:title>Buynomics__Logo black</image:title></image:image><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Stock%20Images/Endowement.png</image:loc><image:caption>Endowement</image:caption><image:title>Endowement</image:title></image:image><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Stock%20Images/Elasticity.png</image:loc><image:caption>Elasticity</image:caption><image:title>Elasticity</image:title></image:image><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Headshots/Profile%20Paul%20-%20small-1.png</image:loc><image:caption>Profile Paul - small-1</image:caption><image:title>Profile Paul - small-1</image:title></image:image><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Stock%20Images/Middle%20Option.png</image:loc><image:caption>Middle Option</image:caption><image:title>Middle Option</image:title></image:image><lastmod>2024-06-13</lastmod></url><url><loc>https://www.buynomics.com/glossary-blog/thresholds</loc><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Stock%20Images/Skimming.png</image:loc><image:caption>Skimming</image:caption><image:title>Skimming</image:title></image:image><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Headshots/Profile%20Paul%20-%20small-1.png</image:loc><image:caption>Profile Paul - small-1</image:caption><image:title>Profile Paul - small-1</image:title></image:image><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Logos/Logo%20Files/Buynomics__Logo%20black.svg</image:loc><image:caption>Buynomics__Logo black</image:caption><image:title>Buynomics__Logo black</image:title></image:image><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Buynomics__Logo%20antiflashwhite_no%20border.png</image:loc><image:caption>Buynomics__Logo antiflashwhite_no border</image:caption><image:title>Buynomics__Logo antiflashwhite_no border</image:title></image:image><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Stock%20Images/Penetration.png</image:loc><image:caption>Penetration</image:caption><image:title>Penetration</image:title></image:image><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Stock%20Images/Price%20Thresholds.png</image:loc><image:caption>Price Thresholds</image:caption><image:title>Price 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black</image:title></image:image><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Webinars/Webinar%20Graphics/Webinar%20Design%20%20(1).png</image:loc><image:caption>Webinar Design  (1)</image:caption><image:title>Webinar Design  (1)</image:title></image:image><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Buynomics__Logo%20antiflashwhite_no%20border.png</image:loc><image:caption>Buynomics__Logo antiflashwhite_no border</image:caption><image:title>Buynomics__Logo antiflashwhite_no border</image:title></image:image><lastmod>2022-02-09</lastmod></url><url><loc>https://www.buynomics.com/resourcesold/new-pricing-tools-from-excel-to-saas</loc><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Headshots/Profile%20Paul%20-%20small-1.png</image:loc><image:caption>Profile Paul - small-1</image:caption><image:title>Profile Paul - small-1</image:title></image:image><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Logos/Logo%20Files/Buynomics__Logo%20black.svg</image:loc><image:caption>Buynomics__Logo black</image:caption><image:title>Buynomics__Logo black</image:title></image:image><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Buynomics__Logo%20antiflashwhite_no%20border.png</image:loc><image:caption>Buynomics__Logo antiflashwhite_no border</image:caption><image:title>Buynomics__Logo antiflashwhite_no border</image:title></image:image><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Webinars/Webinar%20Graphics/Webinar%20Pricing%20Tools%20(no%20date).png</image:loc><image:caption>Webinar Pricing Tools (no date)</image:caption><image:title>Webinar Pricing Tools (no date)</image:title></image:image><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Webinars/Webinar%20Graphics/Webinar%20Design%20%20(1).png</image:loc><image:caption>Webinar Design  (1)</image:caption><image:title>Webinar Design  (1)</image:title></image:image><lastmod>2022-02-09</lastmod></url><url><loc>https://www.buynomics.com/rgm-academy</loc><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Logo.png</image:loc><image:caption>Logo</image:caption><image:title>Logo</image:title></image:image><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Bic-Logo.png</image:loc><image:caption>Bic-Logo</image:caption><image:title>Bic-Logo</image:title></image:image><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Website%20Pages/RGM/Haja%20J%20Deen.png</image:loc><image:caption>Haja J Deen</image:caption><image:title>Haja J 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illustrations-04</image:title></image:image><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/image%207.png</image:loc><image:caption>image 7</image:caption><image:title>image 7</image:title></image:image><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/image%208.png</image:loc><image:caption>image 8</image:caption><image:title>image 8</image:title></image:image><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Buynomics%20%20-%20Promo%20Academy%20(2).png</image:loc><image:caption>Buynomics  - Promo Academy (2)</image:caption><image:title>Buynomics  - Promo Academy (2)</image:title></image:image><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Certification%20illustrations-02.svg</image:loc><image:caption>Certification illustrations-02</image:caption><image:title>Certification 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6</image:title></image:image><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Certification%20illustrations-03.svg</image:loc><image:caption>Certification illustrations-03</image:caption><image:title>Certification illustrations-03</image:title></image:image><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Buynomics%20-%20Amsterdam%20-%201%20(2)-1.png</image:loc><image:caption>Buynomics - Amsterdam - 1 (2)-1</image:caption><image:title>Buynomics - Amsterdam - 1 (2)-1</image:title></image:image><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/202601%20Buynomics%20RGM%20Academy.png</image:loc><image:caption>202601 Buynomics RGM Academy</image:caption><image:title>202601 Buynomics RGM Academy</image:title></image:image><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Website%20Pages/RGM/Frame%202293.png</image:loc><image:caption>Frame 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2024</video:description><video:content_loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Decision%20Guide/Decision%20Guide%20Teaser%202024.mp4</video:content_loc><video:duration>96</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Headshots/1625124932366-1.jpg</image:loc><image:caption>1625124932366-1</image:caption><image:title>1625124932366-1</image:title></image:image><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/CPG%20PPA%20Strategy%20Poll%20Results%20%E2%80%93%20Lessons%20from%20Industry%20Leaders.jpg</image:loc><image:caption>Bar chart showing poll results on PPA strategy priorities among CPG leaders</image:caption><image:title>CPG PPA Strategy Poll Results – Lessons from Industry Leaders</image:title></image:image><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Blog%20Quote%20Images%20(12).png</image:loc><image:caption>Blog Quote Images (12)</image:caption><image:title>Blog Quote Images (12)</image:title></image:image><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Logos/Logo%20Files/Buynomics__Logo%20black.svg</image:loc><image:caption>Buynomics__Logo black</image:caption><image:title>Buynomics__Logo black</image:title></image:image><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/RGM%20Department%20-%20From%20Siloed%20Thinking%20to%20Integrated%20RGM%20Business%20Steering.png</image:loc><image:caption>Comparison of siloed RGM changes and activities by function vs. integrated RGM planning across Pricing, PPA, Mix, Promo, and Trade Terms</image:caption><image:title>RGM Department - From Siloed Thinking to Integrated RGM Business Steering</image:title></image:image><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Buynomics__Logo%20antiflashwhite_no%20border.png</image:loc><image:caption>Buynomics__Logo antiflashwhite_no border</image:caption><image:title>Buynomics__Logo antiflashwhite_no border</image:title></image:image><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Blog%20Quote%20Images%20(6).png</image:loc><image:caption>Blog Quote Images (6)</image:caption><image:title>Blog Quote Images (6)</image:title></image:image><lastmod>2025-06-26</lastmod></url><url><loc>https://www.buynomics.com/solutions-for-cpg-buynomics</loc><video:video><video:thumbnail_loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Website%20Pages/Homepage/Buynomics%20-%20Pricing.mp4/medium.jpg</video:thumbnail_loc><video:title>Buynomics - Pricing</video:title><video:description>Buynomics - Maximize Revenue and Profit with Shopper-Aligned Pricing 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8-12-22-07-2</image:caption><image:title>buynomics sri 8-12-22-07-2</image:title></image:image><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Buynomics__Logo%20antiflashwhite_no%20border.png</image:loc><image:caption>Buynomics__Logo antiflashwhite_no border</image:caption><image:title>Buynomics__Logo antiflashwhite_no border</image:title></image:image><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Blog%20Images/buynomics%20sri%208-12-22-14.png</image:loc><image:caption>buynomics sri 8-12-22-14</image:caption><image:title>buynomics sri 8-12-22-14</image:title></image:image><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Stock%20Images/BYN_Resources_Blog_Banner%20(7).png</image:loc><image:caption>BYN_Resources_Blog_Banner (7)</image:caption><image:title>BYN_Resources_Blog_Banner (7)</image:title></image:image><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Blog%20Images/buynomics%20sri%208-12-22-15.png</image:loc><image:caption>buynomics sri 8-12-22-15</image:caption><image:title>buynomics sri 8-12-22-15</image:title></image:image><lastmod>2025-10-27</lastmod></url><url><loc>https://www.buynomics.com/resourcesold/webinar-pricing-and-revenue-management-after-covid</loc><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Buynomics__Logo%20antiflashwhite_no%20border.png</image:loc><image:caption>Buynomics__Logo antiflashwhite_no border</image:caption><image:title>Buynomics__Logo antiflashwhite_no border</image:title></image:image><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Webinars/Webinar%20Graphics/Pricing%20Tools%20(watch).png</image:loc><image:caption>Pricing Tools (watch)</image:caption><image:title>Pricing Tools (watch)</image:title></image:image><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Webinars/Webinar%20Graphics/Webinar%20Pricing%20Tools%20(no%20date).png</image:loc><image:caption>Webinar Pricing Tools (no date)</image:caption><image:title>Webinar Pricing Tools (no date)</image:title></image:image><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Headshots/Profile%20Paul%20-%20small-1.png</image:loc><image:caption>Profile Paul - small-1</image:caption><image:title>Profile Paul - small-1</image:title></image:image><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Logos/Logo%20Files/Buynomics__Logo%20black.svg</image:loc><image:caption>Buynomics__Logo black</image:caption><image:title>Buynomics__Logo black</image:title></image:image><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Webinars/Webinar%20Graphics/Webinar%20Promotion%202021%20Q4%20(5)-1.png</image:loc><image:caption>Webinar Promotion 2021 Q4 (5)-1</image:caption><image:title>Webinar Promotion 2021 Q4 (5)-1</image:title></image:image><lastmod>2022-02-09</lastmod></url><url><loc>https://www.buynomics.com/articles/revenue-growth-management-principles</loc><video:video><video:thumbnail_loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Decision%20Guide/Decision%20Guide%20Teaser%202024.mp4/medium.jpg</video:thumbnail_loc><video:title>Decision Guide Teaser 2024</video:title><video:description>Decision Guide Teaser 2024</video:description><video:content_loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Decision%20Guide/Decision%20Guide%20Teaser%202024.mp4</video:content_loc><video:duration>96</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Logos/Logo%20Files/Buynomics__Logo%20black.svg</image:loc><image:caption>Buynomics__Logo black</image:caption><image:title>Buynomics__Logo black</image:title></image:image><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Blog%20Images/Mark%20Campbell%20Quote%20on%20Building%20RGM%20Understanding.webp</image:loc><image:caption>Quote from Mark Campbell, Senior Manager of Global RGM at BIC, encouraging extra time with leaders unfamiliar with RGM to remove assumptions and align on goals.</image:caption><image:title>Mark Campbell Quote on Building RGM Understanding</image:title></image:image><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Why%20AI%20is%20Key%20to%20Building%20a%20Proactive%20RGM%20Strategy%20in%20Today%E2%80%99s%20Market%20(1).png</image:loc><image:caption>Why AI is Key to Building a Proactive RGM Strategy in Today’s Market (1)</image:caption><image:title>Why AI is Key to Building a Proactive RGM Strategy in Today’s Market (1)</image:title></image:image><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Headshots/Leah%20Liebl%20(1)-1.png</image:loc><image:caption>Leah Liebl (1)-1</image:caption><image:title>Leah Liebl (1)-1</image:title></image:image><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Buynomics__Logo%20antiflashwhite_no%20border.png</image:loc><image:caption>Buynomics__Logo antiflashwhite_no border</image:caption><image:title>Buynomics__Logo antiflashwhite_no border</image:title></image:image><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Blog%20Quote%20Images%20(12).png</image:loc><image:caption>Blog Quote Images (12)</image:caption><image:title>Blog Quote Images (12)</image:title></image:image><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Blog%20Images/Operational%20vs%20Strategic%20Roles%20in%20an%20RGM%20Team.webp</image:loc><image:caption>Visual chart outlining the balance between operational roles (like tactical implementation and short-term focus) and strategic roles (such as visionary leadership and long-term planning) in building an effective RGM team.</image:caption><image:title>Operational vs Strategic Roles in an RGM Team</image:title></image:image><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Webinars/Webinar%20Graphics/webinar-10-imperatives-of-RGM.webp</image:loc><image:caption>webinar-10-imperatives-of-RGM</image:caption><image:title>webinar-10-imperatives-of-RGM</image:title></image:image><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Blog%20Images/header-rgm-key-principles.webp</image:loc><image:caption>header-rgm-key-principles</image:caption><image:title>header-rgm-key-principles</image:title></image:image><lastmod>2025-06-26</lastmod></url><url><loc>https://www.buynomics.com/articles/the-revenue-manager-of-tomorrow</loc><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Buynomics__Logo%20antiflashwhite_no%20border.png</image:loc><image:caption>Buynomics__Logo antiflashwhite_no border</image:caption><image:title>Buynomics__Logo antiflashwhite_no border</image:title></image:image><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Logos/Logo%20Files/Buynomics__Logo%20black.svg</image:loc><image:caption>Buynomics__Logo black</image:caption><image:title>Buynomics__Logo black</image:title></image:image><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Blog%20Images/The%20revenue%20manager%202.jpg</image:loc><image:caption>The revenue manager 2</image:caption><image:title>The revenue manager 2</image:title></image:image><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Stock%20Images/Untitled%20design-7.png</image:loc><image:caption>Untitled design-7</image:caption><image:title>Untitled design-7</image:title></image:image><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Headshots/Profile%20Paul%20-%20small-1.png</image:loc><image:caption>Profile Paul - small-1</image:caption><image:title>Profile Paul - small-1</image:title></image:image><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Blog%20Images/Limitations%20of%20Traditional%20Methods%20in%20Telco%20Pricing%20Decisions.jpg</image:loc><image:caption>Visual diagram showing how traditional telco pricing methods rely on fragmented data sources—like competitor moves, other products, and customer studies—and fail to capture all relevant factors simultaneously, leading to inaccurate market predictions.</image:caption><image:title>Limitations of Traditional Methods in Telco Pricing Decisions</image:title></image:image><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Blog%20Images/Website%20Blog%20Featured%20Images%20(9).png</image:loc><image:caption>Website Blog Featured Images (9)</image:caption><image:title>Website Blog Featured Images (9)</image:title></image:image><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Product%20Screens/Promotion%20Profitability%20Simulation%20in%20Telco%20Using%20Buynomics.png</image:loc><image:caption>Bar chart comparing sales, revenue, and profit outcomes across different telco promotion strategies. The simulation highlights how machine learning with Buynomics helps optimize leaflet promotions for higher ROI in competitive telco markets.</image:caption><image:title>Promotion Profitability Simulation in Telco Using Buynomics</image:title></image:image><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Stock%20Images/BYN_Resources_Blog_Banner%20(9).png</image:loc><image:caption>BYN_Resources_Blog_Banner (9)</image:caption><image:title>BYN_Resources_Blog_Banner (9)</image:title></image:image><lastmod>2024-09-11</lastmod></url><url><loc>https://www.buynomics.com/resourcesold/webinar-pricing-amid-inflation</loc><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Webinars/Webinar%20Graphics/Webinar%20Promotion%202021%20Q4%20(5)-1.png</image:loc><image:caption>Webinar Promotion 2021 Q4 (5)-1</image:caption><image:title>Webinar Promotion 2021 Q4 (5)-1</image:title></image:image><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Logos/Logo%20Files/Buynomics__Logo%20black.svg</image:loc><image:caption>Buynomics__Logo black</image:caption><image:title>Buynomics__Logo black</image:title></image:image><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Webinars/Webinar%20Graphics/Pricing%20Tools%20(watch).png</image:loc><image:caption>Pricing Tools (watch)</image:caption><image:title>Pricing Tools (watch)</image:title></image:image><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Buynomics__Logo%20antiflashwhite_no%20border.png</image:loc><image:caption>Buynomics__Logo antiflashwhite_no border</image:caption><image:title>Buynomics__Logo antiflashwhite_no border</image:title></image:image><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Headshots/Profile%20Paul%20-%20small-1.png</image:loc><image:caption>Profile Paul - small-1</image:caption><image:title>Profile Paul - small-1</image:title></image:image><lastmod>2022-02-09</lastmod></url><url><loc>https://www.buynomics.com/legal-notice</loc><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Logos/Logo%20Files/Buynomics__Logo%20black.svg</image:loc><image:caption>Buynomics__Logo black</image:caption><image:title>Buynomics__Logo black</image:title></image:image><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Buynomics__Logo%20antiflashwhite_no%20border.png</image:loc><image:caption>Buynomics__Logo antiflashwhite_no border</image:caption><image:title>Buynomics__Logo antiflashwhite_no border</image:title></image:image><lastmod>2025-05-05</lastmod></url><url><loc>https://www.buynomics.com/ai-solutions-for-telecom-and-internet-buynomics</loc><video:video><video:thumbnail_loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Website%20Pages/Homepage/Buynomics%20-%20Pricing.mp4/medium.jpg</video:thumbnail_loc><video:title>Buynomics - Pricing</video:title><video:description>Buynomics - Maximize Revenue and Profit with Shopper-Aligned Pricing Strategies. Unlock growth potential with all-in-one RGM platform.</video:description><video:content_loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Website%20Pages/Homepage/Buynomics%20-%20Pricing.mp4</video:content_loc><video:duration>14</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Website%20Pages/Images/Case%20Studies/2.%20Buynomics%20-%20Case%20Study%20-%20Mobile%20Network%20Operator%20Leveraged%20Pricing%20Optimization%20to%20Identify%20Revenue%20Uplift%20Potential.png</image:loc><image:caption>2. Buynomics - Case Study - Mobile Network Operator Leveraged Pricing Optimization to Identify Revenue Uplift Potential</image:caption><image:title>2. Buynomics - Case Study - Mobile Network Operator Leveraged Pricing Optimization to Identify Revenue Uplift Potential</image:title></image:image><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Logos/__harrys_gry.svg</image:loc><image:caption>__harrys_gry</image:caption><image:title>__harrys_gry</image:title></image:image><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Logos/__pladys_gry.svg</image:loc><image:caption>__pladys_gry</image:caption><image:title>__pladys_gry</image:title></image:image><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Nestle-1.svg</image:loc><image:caption>Nestle-1</image:caption><image:title>Nestle-1</image:title></image:image><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Website%20Pages/Landing%20Pages/Industries/Buynomics%20-%20Telco.png</image:loc><image:caption>Buynomics - Telco</image:caption><image:title>Buynomics - 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small-1</image:caption><image:title>Profile Paul - small-1</image:title></image:image><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Buynomics__Logo%20antiflashwhite_no%20border.png</image:loc><image:caption>Buynomics__Logo antiflashwhite_no border</image:caption><image:title>Buynomics__Logo antiflashwhite_no border</image:title></image:image><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Webinars/Webinar%20Graphics/Webinar%20Promotion%20-%20Pricing%20KPIs%20-%20Light%20Orange(3).png</image:loc><image:caption>Webinar Promotion - Pricing KPIs - Light Orange(3)</image:caption><image:title>Webinar Promotion - Pricing KPIs - Light Orange(3)</image:title></image:image><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Webinars/Webinar%20Graphics/FINAL%20(2)-1.png</image:loc><image:caption>FINAL (2)-1</image:caption><image:title>FINAL (2)-1</image:title></image:image><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Webinars/Webinar%20Graphics/YT%20Banner%20Recording%20of%20Webinar%20on%20Price%20Elasticities-1.png</image:loc><image:caption>YT Banner Recording of Webinar on Price Elasticities-1</image:caption><image:title>YT Banner Recording of Webinar on Price Elasticities-1</image:title></image:image><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Logos/Logo%20Files/Buynomics__Logo%20black.svg</image:loc><image:caption>Buynomics__Logo black</image:caption><image:title>Buynomics__Logo black</image:title></image:image><lastmod>2024-05-07</lastmod></url><url><loc>https://www.buynomics.com/event-recordings/webinar-the-rising-importance-of-private-labels</loc><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Webinars/Webinar%20Graphics/20231027%20Webinar%20Pricing%20Horror%20Stories_YT%20Banner.png</image:loc><image:caption>20231027 Webinar Pricing Horror Stories_YT Banner</image:caption><image:title>20231027 Webinar Pricing Horror Stories_YT Banner</image:title></image:image><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Webinars/Webinar%20Graphics/Copy%20of%20Psychology%20in%20Pricing%20Four%20Steps%20to%20Optimal%20Pricing.png</image:loc><image:caption>Copy of Psychology in Pricing Four Steps to Optimal Pricing</image:caption><image:title>Copy of Psychology in Pricing Four Steps to Optimal Pricing</image:title></image:image><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Logos/Logo%20Files/Buynomics__Logo%20black.svg</image:loc><image:caption>Buynomics__Logo black</image:caption><image:title>Buynomics__Logo black</image:title></image:image><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Headshots/Profile%20Paul%20-%20small-1.png</image:loc><image:caption>Profile Paul - small-1</image:caption><image:title>Profile Paul - small-1</image:title></image:image><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Webinars/Webinar%20Graphics/Webinar%20Promotion%20-%20Pricing%20KPIs%20-%20Light%20Orange(4).png</image:loc><image:caption>Webinar Promotion - Pricing KPIs - Light Orange(4)</image:caption><image:title>Webinar Promotion - Pricing KPIs - Light Orange(4)</image:title></image:image><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Buynomics__Logo%20antiflashwhite_no%20border.png</image:loc><image:caption>Buynomics__Logo antiflashwhite_no border</image:caption><image:title>Buynomics__Logo antiflashwhite_no border</image:title></image:image><lastmod>2024-05-07</lastmod></url><url><loc>https://www.buynomics.com/articles/how-rgm-teams-master-change-management-to-drive-revenue-growth</loc><video:video><video:thumbnail_loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Decision%20Guide/Decision%20Guide%20Teaser%202024.mp4/medium.jpg</video:thumbnail_loc><video:title>Decision Guide Teaser 2024</video:title><video:description>Decision Guide Teaser 2024</video:description><video:content_loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Decision%20Guide/Decision%20Guide%20Teaser%202024.mp4</video:content_loc><video:duration>96</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Headshots/1724861734940.jpg</image:loc><image:caption>1724861734940</image:caption><image:title>1724861734940</image:title></image:image><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Buynomics%20-%20Article%20-%20How%20to%20Build%20RGM%20Capability%20Across%20International%20Markets%20Lessons%20from%20Dr.%20Oetker.png</image:loc><image:caption>Buynomics - Article - How to Build RGM Capability Across International Markets Lessons from Dr. Oetker</image:caption><image:title>Buynomics - Article - How to Build RGM Capability Across International Markets Lessons from Dr. Oetker</image:title></image:image><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Blog%20Images/Why%20Change%3F%20Communicating%20the%20Strategic%20Purpose%20of%20RGM.webp</image:loc><image:caption>Venn diagram highlighting two key points: executing all RGM levers and focusing on the 20% analysis that drives 80% of the output</image:caption><image:title>Why Change? Communicating the Strategic Purpose of RGM</image:title></image:image><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Blog%20Images/People%2c%20Processes%2c%20and%20Tools%20%E2%80%93%20Foundations%20for%20RGM%20Change.png</image:loc><image:caption>Visual showing the foundational pillars of successful RGM transformation: building capabilities (people), improving processes, and scaling tools</image:caption><image:title>People, Processes, and Tools – Foundations for RGM Change</image:title></image:image><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Buynomics__Logo%20antiflashwhite_no%20border.png</image:loc><image:caption>Buynomics__Logo antiflashwhite_no border</image:caption><image:title>Buynomics__Logo antiflashwhite_no border</image:title></image:image><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Blog%20Images/Orkla%E2%80%99s%20Fact-Based%20RGM%20Strategy%20%E2%80%93%20Right%20Product%2c%20Place%2c%20Promotion%2c%20Price.webp</image:loc><image:caption>Visual connecting the 4Ps (product, place, promotion, price) to metrics like penetration, frequency, and basket size for category expansion</image:caption><image:title>Orkla’s Fact-Based RGM Strategy – Right Product, Place, Promotion, Price</image:title></image:image><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Why%20AI%20is%20Key%20to%20Building%20a%20Proactive%20RGM%20Strategy%20in%20Today%E2%80%99s%20Market%20(1).png</image:loc><image:caption>Why AI is Key to Building a Proactive RGM Strategy in Today’s Market (1)</image:caption><image:title>Why AI is Key to Building a Proactive RGM Strategy in Today’s Market (1)</image:title></image:image><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Blog%20Images/Orkla%E2%80%99s%20Core%20Analyses%20for%20RGM%20Success.png</image:loc><image:caption>Image showing category overview, development, pricing, and profit tools (e.g., Marimekko, scatter plots, price pyramids) used to drive RGM alignment across teams</image:caption><image:title>Orkla’s Core Analyses for RGM Success</image:title></image:image><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Headshots/1625124932366-1.jpg</image:loc><image:caption>1625124932366-1</image:caption><image:title>1625124932366-1</image:title></image:image><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Insights%20into%20actions%20blog.png</image:loc><image:caption>Insights into actions blog</image:caption><image:title>Insights into actions 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black</image:title></image:image><lastmod>2025-06-26</lastmod></url><url><loc>https://www.buynomics.com/glossary-blog/priceskimming</loc><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Buynomics__Logo%20antiflashwhite_no%20border.png</image:loc><image:caption>Buynomics__Logo antiflashwhite_no border</image:caption><image:title>Buynomics__Logo antiflashwhite_no border</image:title></image:image><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Stock%20Images/Skimming.png</image:loc><image:caption>Skimming</image:caption><image:title>Skimming</image:title></image:image><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Headshots/Profile%20Paul%20-%20small-1.png</image:loc><image:caption>Profile Paul - small-1</image:caption><image:title>Profile Paul - small-1</image:title></image:image><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Stock%20Images/Penetration.png</image:loc><image:caption>Penetration</image:caption><image:title>Penetration</image:title></image:image><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Stock%20Images/Anchor.png</image:loc><image:caption>Anchor</image:caption><image:title>Anchor</image:title></image:image><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Logos/Logo%20Files/Buynomics__Logo%20black.svg</image:loc><image:caption>Buynomics__Logo black</image:caption><image:title>Buynomics__Logo black</image:title></image:image><lastmod>2024-06-17</lastmod></url><url><loc>https://www.buynomics.com/event-recordings/webinar-history-and-future-of-rgm-0</loc><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Webinars/Webinar%20Graphics/The%20Pricing%20Roadmap.png</image:loc><image:caption>The Pricing Roadmap</image:caption><image:title>The Pricing Roadmap</image:title></image:image><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Webinars/Webinar%20Graphics/buynomics-talks-thumbnail.png</image:loc><image:caption>buynomics-talks-thumbnail</image:caption><image:title>buynomics-talks-thumbnail</image:title></image:image><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Buynomics__Logo%20antiflashwhite_no%20border.png</image:loc><image:caption>Buynomics__Logo antiflashwhite_no border</image:caption><image:title>Buynomics__Logo antiflashwhite_no border</image:title></image:image><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Logos/Logo%20Files/Buynomics__Logo%20black.svg</image:loc><image:caption>Buynomics__Logo black</image:caption><image:title>Buynomics__Logo black</image:title></image:image><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Webinars/Webinar%20Graphics/Webinar%20Recording%20The%20History%20&amp;%20Future%20of%20RGM.png</image:loc><image:caption>Webinar Recording The History &amp; Future of RGM</image:caption><image:title>Webinar Recording The History &amp; Future of RGM</image:title></image:image><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Headshots/Profile%20Paul%20-%20small-1.png</image:loc><image:caption>Profile Paul - small-1</image:caption><image:title>Profile Paul - 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Testing</image:title></image:image><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Website%20Pages/Images/Descriptive.svg</image:loc><image:caption>Descriptive</image:caption><image:title>Descriptive</image:title></image:image><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Website%20Pages/Icons/chart-scatter-thin.svg</image:loc><image:caption>chart-scatter-thin</image:caption><image:title>chart-scatter-thin</image:title></image:image><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Logos/Logo%20Files/Buynomics__Logo%20black.svg</image:loc><image:caption>Buynomics__Logo black</image:caption><image:title>Buynomics__Logo 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shoppers-1</image:title></image:image><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Website%20Pages/Icons/clock-countdown-thin.svg</image:loc><image:caption>clock-countdown-thin</image:caption><image:title>clock-countdown-thin</image:title></image:image><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Landing%20Pages/Pricing%20Heading.png</image:loc><image:caption>Pricing Heading</image:caption><image:title>Pricing Heading</image:title></image:image><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Website%20Pages/Icons/faders-horizontal-thin.svg</image:loc><image:caption>faders-horizontal-thin</image:caption><image:title>faders-horizontal-thin</image:title></image:image><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Website%20Pages/Images/Prescriptive.svg</image:loc><image:caption>Prescriptive</image:caption><image:title>Prescriptive</image:title></image:image><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Website%20Pages/Icons/tag-thin%20(2).svg</image:loc><image:caption>tag-thin (2)</image:caption><image:title>tag-thin (2)</image:title></image:image><lastmod>2026-07-17</lastmod></url><url><loc>https://www.buynomics.com/event-recordings/the-handbook-on-the-psychology-in-pricing</loc><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Webinars/Webinar%20Graphics/The%20Pricing%20Roadmap.png</image:loc><image:caption>The Pricing Roadmap</image:caption><image:title>The Pricing Roadmap</image:title></image:image><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Webinars/Webinar%20Graphics/20230908%20Buynomics.Talks%20with%20Danilo%20Zatta_YT%20Banner%20(1).png</image:loc><image:caption>20230908 Buynomics.Talks with Danilo Zatta_YT Banner (1)</image:caption><image:title>20230908 Buynomics.Talks with Danilo Zatta_YT Banner (1)</image:title></image:image><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Logos/Logo%20Files/Buynomics__Logo%20black.svg</image:loc><image:caption>Buynomics__Logo black</image:caption><image:title>Buynomics__Logo black</image:title></image:image><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Webinars/Webinar%20Graphics/Copy%20of%20Psychology%20in%20Pricing%20Four%20Steps%20to%20Optimal%20Pricing.png</image:loc><image:caption>Copy of Psychology in Pricing Four Steps to Optimal Pricing</image:caption><image:title>Copy of Psychology in Pricing Four Steps to Optimal Pricing</image:title></image:image><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Buynomics__Logo%20antiflashwhite_no%20border.png</image:loc><image:caption>Buynomics__Logo antiflashwhite_no border</image:caption><image:title>Buynomics__Logo antiflashwhite_no border</image:title></image:image><lastmod>2024-05-07</lastmod></url><url><loc>https://www.buynomics.com/articles/solving-the-pricing-riddle</loc><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Blog%20Images/fig%206.webp</image:loc><image:caption>fig 6</image:caption><image:title>fig 6</image:title></image:image><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Logos/Logo%20Files/Buynomics__Logo%20black.svg</image:loc><image:caption>Buynomics__Logo black</image:caption><image:title>Buynomics__Logo black</image:title></image:image><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Blog%20Images/buynomics%20sri%208-12-22-01-1.png</image:loc><image:caption>buynomics sri 8-12-22-01-1</image:caption><image:title>buynomics sri 8-12-22-01-1</image:title></image:image><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Stock%20Images/Shopping%20receipt%202.webp</image:loc><image:caption>Shopping receipt 2</image:caption><image:title>Shopping receipt 2</image:title></image:image><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Stock%20Images/BYN_Resources_Blog_Banner%20(7).png</image:loc><image:caption>BYN_Resources_Blog_Banner (7)</image:caption><image:title>BYN_Resources_Blog_Banner (7)</image:title></image:image><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Blog%20Images/fig%208.webp</image:loc><image:caption>fig 8</image:caption><image:title>fig 8</image:title></image:image><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Blog%20Images/fig%202.webp</image:loc><image:caption>fig 2</image:caption><image:title>fig 2</image:title></image:image><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Blog%20Images/fig%204.webp</image:loc><image:caption>fig 4</image:caption><image:title>fig 4</image:title></image:image><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Blog%20Images/buynomics%20sri%208-12-22-03.png</image:loc><image:caption>buynomics sri 8-12-22-03</image:caption><image:title>buynomics sri 8-12-22-03</image:title></image:image><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Buynomics__Logo%20antiflashwhite_no%20border.png</image:loc><image:caption>Buynomics__Logo antiflashwhite_no border</image:caption><image:title>Buynomics__Logo antiflashwhite_no border</image:title></image:image><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Blog%20Images/fig%203.webp</image:loc><image:caption>fig 3</image:caption><image:title>fig 3</image:title></image:image><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Blog%20Images/header-pricing-tools.webp</image:loc><image:caption>header-pricing-tools</image:caption><image:title>header-pricing-tools</image:title></image:image><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Blog%20Images/pricing-riddle.jpg</image:loc><image:caption>pricing-riddle</image:caption><image:title>pricing-riddle</image:title></image:image><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Blog%20Images/buynomics%20sri%208-12-22-02.png</image:loc><image:caption>buynomics sri 8-12-22-02</image:caption><image:title>buynomics sri 8-12-22-02</image:title></image:image><lastmod>2025-06-27</lastmod></url><url><loc>https://www.buynomics.com/articles/retail-pricing-pricing-for-value-or-profit-2022</loc><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Blog%20Images/customers%20willingness.png</image:loc><image:caption>customers willingness</image:caption><image:title>customers willingness</image:title></image:image><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Blog%20Images/Buynomocs-jacketexample.png</image:loc><image:caption>Buynomocs-jacketexample</image:caption><image:title>Buynomocs-jacketexample</image:title></image:image><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Blog%20Images/buyer%20persona.png</image:loc><image:caption>buyer persona</image:caption><image:title>buyer persona</image:title></image:image><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Logos/Logo%20Files/Buynomics__Logo%20black.svg</image:loc><image:caption>Buynomics__Logo black</image:caption><image:title>Buynomics__Logo black</image:title></image:image><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Blog%20Images/WTP%20for%20a%20product.png</image:loc><image:caption>WTP for a product</image:caption><image:title>WTP for a product</image:title></image:image><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Buynomics__Logo%20antiflashwhite_no%20border.png</image:loc><image:caption>Buynomics__Logo antiflashwhite_no border</image:caption><image:title>Buynomics__Logo antiflashwhite_no border</image:title></image:image><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Stock%20Images/BYN_Resources_Blog_Banner%20(4).png</image:loc><image:caption>BYN_Resources_Blog_Banner (4)</image:caption><image:title>BYN_Resources_Blog_Banner (4)</image:title></image:image><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Headshots/Sebastian_small-1.jpg</image:loc><image:caption>Sebastian_small-1</image:caption><image:title>Sebastian_small-1</image:title></image:image><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Blog%20Images/Website%20Blog%20Featured%20Images%20(9).png</image:loc><image:caption>Website Blog Featured Images (9)</image:caption><image:title>Website Blog Featured Images (9)</image:title></image:image><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Blog%20Images/Buynomocs-jacketexample-02.png</image:loc><image:caption>Buynomocs-jacketexample-02</image:caption><image:title>Buynomocs-jacketexample-02</image:title></image:image><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Stock%20Images/The%20Revenue%20Manager%20of%20Tomorrow%20(1).png</image:loc><image:caption>The Revenue Manager of Tomorrow (1)</image:caption><image:title>The Revenue Manager of Tomorrow (1)</image:title></image:image><lastmod>2025-01-29</lastmod></url><url><loc>https://www.buynomics.com/webinars</loc><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/20250910%20Webinar%20Scale%20RGM%20with%20Nestle%20Banner-1.png</image:loc><image:caption>20250910 Webinar Scale RGM with Nestle Banner-1</image:caption><image:title>20250910 Webinar Scale RGM with Nestle Banner-1</image:title></image:image><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Webinars/Webinar%20Graphics/202401%20Webinar%20Predict%20Plan%20Profit.png</image:loc><image:caption>202401 Webinar Predict Plan Profit</image:caption><image:title>202401 Webinar Predict Plan Profit</image:title></image:image><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/20250618%20Webinar%20Triple%20Win%20Rectangular%20Banner%20Purple%20(1).png</image:loc><image:caption>20250618 Webinar Triple Win Rectangular Banner Purple (1)</image:caption><image:title>20250618 Webinar Triple Win Rectangular Banner Purple (1)</image:title></image:image><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Buynomics%20-%20Free%20Webinar%20-%20Pitching%20RGM%20to%20the%20C-Suite%20How%20to%20Win%20the%20Budget%20Conversation.png</image:loc><image:caption>Buynomics - Free Webinar - Pitching RGM to the C-Suite How 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(2)</image:title></image:image><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Webinars/Webinar%20Graphics/202410%20Webinar%20Hilti%20Nazar%20Lukasevych%20Fair%20Pricing%20Model.png</image:loc><image:caption>202410 Webinar Hilti Nazar Lukasevych Fair Pricing Model</image:caption><image:title>202410 Webinar Hilti Nazar Lukasevych Fair Pricing Model</image:title></image:image><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/20251029%20Webinar%20Telco.png</image:loc><image:caption>20251029 Webinar Telco</image:caption><image:title>20251029 Webinar Telco</image:title></image:image><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Webinar%20General%20Mills%20Developing%20a%20PPA%20Program%20Jamie%20Green.png</image:loc><image:caption>Webinar General Mills Developing a PPA Program Jamie Green</image:caption><image:title>Webinar General Mills Developing a PPA Program Jamie 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Alexandre</image:caption><image:title>20260512 Webinar Recording RGMs Unsolved Problem with Nuno Alexandre</image:title></image:image><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Webinars/Webinar%20Graphics/202406%20Webinar%20Holistic%20RGM%20Solutions.png</image:loc><image:caption>202406 Webinar Holistic RGM Solutions</image:caption><image:title>202406 Webinar Holistic RGM Solutions</image:title></image:image><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Webinars/Webinar%20Graphics/20250212%20Webinar%20Panel%20AI%20or%20Fall%20Behind%20Rectangular%20Image%20Red%20Recording.png</image:loc><image:caption>20250212 Webinar Panel AI or Fall Behind Rectangular Image Red Recording</image:caption><image:title>20250212 Webinar Panel AI or Fall Behind Rectangular Image Red 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Webinar Data-Driven RGM with BIC Rectangular Image Green Recording-1</image:title></image:image><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/20260304%20Webinar%20Tim%20Becket%20LOreal%20(3).png</image:loc><image:caption>20260304 Webinar Tim Becket LOreal (3)</image:caption><image:title>20260304 Webinar Tim Becket LOreal (3)</image:title></image:image><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Webinars/Webinar%20Graphics/20260715%20Live%20Webinar%20Truth%20About%20Price%20Elasticities%20(1).png</image:loc><image:caption>20260715 Live Webinar Truth About Price Elasticities (1)</image:caption><image:title>20260715 Live Webinar Truth About Price Elasticities (1)</image:title></image:image><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/20250507%20Rethinking%20PPA-2.png</image:loc><image:caption>20250507 Rethinking PPA-2</image:caption><image:title>20250507 Rethinking 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Use</image:title></image:image><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Logos/Logo%20Files/Buynomics__Logo%20black.svg</image:loc><image:caption>Buynomics__Logo black</image:caption><image:title>Buynomics__Logo black</image:title></image:image><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Blog%20Images/Island%20of%20Flavor%20Cartoon.webp</image:loc><image:caption>Cartoon illustrating the risk of weak innovation due to poor team collaboration.</image:caption><image:title>Island of Flavor 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black</image:title></image:image><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Webinars/Webinar%20Graphics/Webinar%20Promotion%202021%20Q4%20(4).png</image:loc><image:caption>Webinar Promotion 2021 Q4 (4)</image:caption><image:title>Webinar Promotion 2021 Q4 (4)</image:title></image:image><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Buynomics__Logo%20antiflashwhite_no%20border.png</image:loc><image:caption>Buynomics__Logo antiflashwhite_no border</image:caption><image:title>Buynomics__Logo antiflashwhite_no border</image:title></image:image><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Headshots/Profile%20Paul%20-%20small-1.png</image:loc><image:caption>Profile Paul - small-1</image:caption><image:title>Profile Paul - 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Oetker</image:title></image:image><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Website%20Pages/Articles/Buynomics%20-%20Article%20-%20Navigating%206%20of%202026%E2%80%99s%20Top%20RGM%20Challenges.png</image:loc><image:caption>Buynomics - Article - Navigating 6 of 2026’s Top RGM Challenges</image:caption><image:title>Buynomics - Article - Navigating 6 of 2026’s Top RGM Challenges</image:title></image:image><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Blog%20Quote%20Images-1.png</image:loc><image:caption>Blog Quote Images-1</image:caption><image:title>Blog Quote Images-1</image:title></image:image><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/20260304%20Webinar%20Tim%20Becket%20LOreal-2.png</image:loc><image:caption>20260304 Webinar Tim Becket LOreal-2</image:caption><image:title>20260304 Webinar Tim Becket 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black</image:caption><image:title>Buynomics__Logo black</image:title></image:image><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Buynomics__Logo%20antiflashwhite_no%20border.png</image:loc><image:caption>Buynomics__Logo antiflashwhite_no border</image:caption><image:title>Buynomics__Logo antiflashwhite_no border</image:title></image:image><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Blog%20Quote%20Images%20(6).png</image:loc><image:caption>Blog Quote Images (6)</image:caption><image:title>Blog Quote Images (6)</image:title></image:image><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Buynomics%20Receives%202025%20POI%20Best-in-Class%20Category%20Distinctions.png</image:loc><image:caption>Buynomics Receives 2025 POI Best-in-Class Category Distinctions</image:caption><image:title>Buynomics Receives 2025 POI Best-in-Class Category 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McQuay</image:title></image:image><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Buynomics__Logo%20antiflashwhite_no%20border.png</image:loc><image:caption>Buynomics__Logo antiflashwhite_no border</image:caption><image:title>Buynomics__Logo antiflashwhite_no border</image:title></image:image><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Logos/Logo%20Files/Buynomics__Logo%20black.svg</image:loc><image:caption>Buynomics__Logo black</image:caption><image:title>Buynomics__Logo black</image:title></image:image><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Blog%20Quote%20Images%20(800%20x%20800%20px)%20(7).png</image:loc><image:caption>Blog Quote Images (800 x 800 px) (7)</image:caption><image:title>Blog Quote Images (800 x 800 px) 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Buynomics - Case Study - Global Beauty Brand Optimized Their Portfolio And Avoided Cannibalization-1</image:title></image:image><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Website%20Pages/Images/Case%20Studies/Buynomics%20-%20Case%20Study%20-%20Optimizing%20Portfolio%20Architecture-2.png</image:loc><image:caption>Buynomics - Case Study - Optimizing Portfolio Architecture-2</image:caption><image:title>Buynomics - Case Study - Optimizing Portfolio Architecture-2</image:title></image:image><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Website%20Pages/Images/Case%20Studies/2.%20Buynomics%20-%20Case%20Study%20-%20The%20Promotion%20Strategy%20That%20Increased%20Unit%20Sales%20by%2020_%20in%203%20Weeks.png</image:loc><image:caption>2. Buynomics - Case Study - The Promotion Strategy That Increased Unit Sales by 20_ in 3 Weeks</image:caption><image:title>2. Buynomics - Case Study - The Promotion Strategy That Increased Unit Sales by 20_ in 3 Weeks</image:title></image:image><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Website%20Pages/Images/Case%20Studies/2.%20Buynomics%20-%20Case%20Study%20-%20Skincare%20Company%20Identified%20a%2015_%20Potential%20Profit%20Uplift%20by%20Optimizing%20Their%20Prices.png</image:loc><image:caption>2. Buynomics - Case Study - Skincare Company Identified a 15_ Potential Profit Uplift by Optimizing Their Prices</image:caption><image:title>2. Buynomics - Case Study - Skincare Company Identified a 15_ Potential Profit Uplift by Optimizing Their Prices</image:title></image:image><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Website%20Pages/Images/Case%20Studies/2.%20Buynomics%20-%20Case%20Study%20-%20Beverage%20Manufacturer%20Identified%20New%20Portfolio%20Optimization%20Opportunities.png</image:loc><image:caption>2. 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Buynomics - Case Study - Global personal care manufacturer optimizes its portfolio in Asia to gain market share</image:title></image:image><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Website%20Pages/Images/Case%20Studies/2.%20Buynomics%20-%20Case%20Study%20-%20Mobile%20Network%20Operator%20Leveraged%20Pricing%20Optimization%20to%20Identify%20Revenue%20Uplift%20Potential.png</image:loc><image:caption>2. Buynomics - Case Study - Mobile Network Operator Leveraged Pricing Optimization to Identify Revenue Uplift Potential</image:caption><image:title>2. 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Orkla</image:title></image:image><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Website%20Pages/Logos/__Suntory%20Pepsi__gry.svg</image:loc><image:caption>__Suntory Pepsi__gry</image:caption><image:title>__Suntory Pepsi__gry</image:title></image:image><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/lindtslim%20image.png</image:loc><image:caption>lindtslim image</image:caption><image:title>lindtslim image</image:title></image:image><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Estee%20Lauder.svg</image:loc><image:caption>Estee Lauder</image:caption><image:title>Estee Lauder</image:title></image:image><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Vodafone%20(1).svg</image:loc><image:caption>Vodafone (1)</image:caption><image:title>Vodafone (1)</image:title></image:image><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Website%20Pages/Images/Case%20Studies/2.%20Buynomics%20-%20Case%20Study%20-%20Global%20Beauty%20Brand%20Optimized%20Their%20Portfolio%20And%20Avoided%20Cannibalization-1.png</image:loc><image:caption>2. Buynomics - Case Study - Global Beauty Brand Optimized Their Portfolio And Avoided Cannibalization-1</image:caption><image:title>2. Buynomics - Case Study - Global Beauty Brand Optimized Their Portfolio And Avoided Cannibalization-1</image:title></image:image><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Danone_long.png</image:loc><image:caption>Danone_long</image:caption><image:title>Danone_long</image:title></image:image><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Logos/__harrys_gry.svg</image:loc><image:caption>__harrys_gry</image:caption><image:title>__harrys_gry</image:title></image:image><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Logos/__general%20mills__gry.svg</image:loc><image:caption>__general mills__gry</image:caption><image:title>__general mills__gry</image:title></image:image><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Dise%C3%B1o%20sin%20t%C3%ADtulo%20(6).png</image:loc><image:caption>Diseño sin título (6)</image:caption><image:title>Diseño sin título (6)</image:title></image:image><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Friesland%20Campina.svg</image:loc><image:caption>Friesland Campina</image:caption><image:title>Friesland Campina</image:title></image:image><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Screenshot%202026-01-20%20at%2018.08.29.png</image:loc><image:caption>Screenshot 2026-01-20 at 18.08.29</image:caption><image:title>Screenshot 2026-01-20 at 18.08.29</image:title></image:image><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/harryslogoslim-1.png</image:loc><image:caption>harryslogoslim-1</image:caption><image:title>harryslogoslim-1</image:title></image:image><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Website%20Pages/Images/Case%20Studies/2.%20Buynomics%20-%20Case%20Study%20-%20Snack%20Producer%20Reached%20a%20Net%20Sales%20Uplift%20by%20Finding%20the%20Optimal%20Price%20Increase.png</image:loc><image:caption>2. Buynomics - Case Study - Snack Producer Reached a Net Sales Uplift by Finding the Optimal Price Increase</image:caption><image:title>2. Buynomics - Case Study - Snack Producer Reached a Net Sales Uplift by Finding the Optimal Price Increase</image:title></image:image><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Website%20Pages/Images/Niels%20Bultman%20-%20Testimonial%20Video.png</image:loc><image:caption>Niels Bultman - Testimonial Video</image:caption><image:title>Niels Bultman - Testimonial Video</image:title></image:image><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Website%20Pages/Images/Webinars/Buynomics%20-%20Customer%20RGM%20Webinars%20-%20Jamie%20Green%20-%20General%20Mills.png</image:loc><image:caption>Buynomics - Customer RGM Webinars - Jamie Green - General Mills</image:caption><image:title>Buynomics - Customer RGM Webinars - Jamie Green - General Mills</image:title></image:image><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Logos/__loreal__gry.svg</image:loc><image:caption>__loreal__gry</image:caption><image:title>__loreal__gry</image:title></image:image><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/pladis%20testimonial%20(1).png</image:loc><image:caption>pladis testimonial (1)</image:caption><image:title>pladis testimonial (1)</image:title></image:image><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Dr%20Oetker%20testimonial%20Buynomics.png</image:loc><image:caption>Dr Oetker testimonial Buynomics</image:caption><image:title>Dr Oetker testimonial Buynomics</image:title></image:image><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Logos/ferrerosvg.svg</image:loc><image:caption>ferrerosvg</image:caption><image:title>ferrerosvg</image:title></image:image><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Website%20Pages/Images/Case%20Studies/2.%20Buynomics%20-%20Case%20Study%20-%20The%20Sell-In%20Challenge-%20Price%20Change%20Modelling%20Without%20Point-of-Sale%20(POS)%20Data.png</image:loc><image:caption>2. Buynomics - Case Study - The Sell-In Challenge- Price Change Modelling Without Point-of-Sale (POS) Data</image:caption><image:title>2. Buynomics - Case Study - The Sell-In Challenge- Price Change Modelling Without Point-of-Sale (POS) Data</image:title></image:image><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Website%20Pages/Images/Case%20Studies/2.%20Buynomics%20-%20Case%20Study%20-%20Mobile%20Network%20Operator%20Leveraged%20Pricing%20Optimization%20to%20Identify%20Revenue%20Uplift%20Potential.png</image:loc><image:caption>2. Buynomics - Case Study - Mobile Network Operator Leveraged Pricing Optimization to Identify Revenue Uplift Potential</image:caption><image:title>2. Buynomics - Case Study - Mobile Network Operator Leveraged Pricing Optimization to Identify Revenue Uplift Potential</image:title></image:image><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Website%20Pages/Images/Case%20Studies/2.%20Buynomics%20-%20Case%20Study%20-%20Leading%20Spirits%20Company%20Minimized%20the%20Impact%20of%20U.S.%20Tariffs%20on%20Its%20Whiskey%20Portfolio.png</image:loc><image:caption>2. Buynomics - Case Study - Leading Spirits Company Minimized the Impact of U.S. Tariffs on Its Whiskey Portfolio</image:caption><image:title>2. Buynomics - Case Study - Leading Spirits Company Minimized the Impact of U.S. Tariffs on Its Whiskey Portfolio</image:title></image:image><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Website%20Pages/Images/Colin%20McQuay%20-%20Testimonial.png</image:loc><image:caption>Colin McQuay - Testimonial</image:caption><image:title>Colin McQuay - Testimonial</image:title></image:image><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Logos/Logo%20Files/Buynomics__Logo%20black.svg</image:loc><image:caption>Buynomics__Logo black</image:caption><image:title>Buynomics__Logo black</image:title></image:image><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Untitled%20design%20(7).png</image:loc><image:caption>Untitled design (7)</image:caption><image:title>Untitled design (7)</image:title></image:image><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Screenshot%202025-11-24%20at%209.36.53%20AM.png</image:loc><image:caption>Screenshot 2025-11-24 at 9.36.53 AM</image:caption><image:title>Screenshot 2025-11-24 at 9.36.53 AM</image:title></image:image><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Screenshot%202026-06-22%20at%2018.19.40%201.png</image:loc><image:caption>Screenshot 2026-06-22 at 18.19.40 1</image:caption><image:title>Screenshot 2026-06-22 at 18.19.40 1</image:title></image:image><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/__danone2_gry.svg</image:loc><image:caption>__danone2_gry</image:caption><image:title>__danone2_gry</image:title></image:image><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Website%20Pages/Images/Case%20Studies/2.%20Buynomics%20-%20Case%20Study%20-%20Snack%20Producer%20Leveraged%20Pricing%20&amp;%20Promotion%20Optimization%20to%20Counterbalance%20Regulatory%20Compliance%20Costs.png</image:loc><image:caption>2. Buynomics - Case Study - Snack Producer Leveraged Pricing &amp; Promotion Optimization to Counterbalance Regulatory Compliance Costs</image:caption><image:title>2. Buynomics - Case Study - Snack Producer Leveraged Pricing &amp; Promotion Optimization to Counterbalance Regulatory Compliance Costs</image:title></image:image><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Website%20Pages/Logos/Nestle%20Long.png</image:loc><image:caption>Nestle Long</image:caption><image:title>Nestle Long</image:title></image:image><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Screenshot%202025-11-24%20at%209.38.03%20AM.png</image:loc><image:caption>Screenshot 2025-11-24 at 9.38.03 AM</image:caption><image:title>Screenshot 2025-11-24 at 9.38.03 AM</image:title></image:image><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Website%20Pages/Images/Case%20Studies/Buynomics%20-%20Case%20Study%20-%20How%20a%20Beverage%20Manufacturer%20Leveraged%20Portfolio%20Changes%20to%20Grow%20Volume%20and%20Revenue.png</image:loc><image:caption>Buynomics - Case Study - How a Beverage Manufacturer Leveraged Portfolio Changes to Grow Volume and Revenue</image:caption><image:title>Buynomics - Case Study - How a Beverage Manufacturer Leveraged Portfolio Changes to Grow Volume and Revenue</image:title></image:image><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Logos/__proximus_gry.svg</image:loc><image:caption>__proximus_gry</image:caption><image:title>__proximus_gry</image:title></image:image><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Website%20Pages/Images/Webinars/Buynomics%20-%20Customer%20RGM%20Webinars%20-%20Colin%20McQuay%20-%20Nestl%C3%A9.png</image:loc><image:caption>Buynomics - Customer RGM Webinars - Colin McQuay - Nestlé</image:caption><image:title>Buynomics - Customer RGM Webinars - Colin McQuay - Nestlé</image:title></image:image><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Buynomics__Logo%20antiflashwhite_no%20border.png</image:loc><image:caption>Buynomics__Logo antiflashwhite_no border</image:caption><image:title>Buynomics__Logo antiflashwhite_no border</image:title></image:image><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Logos/__mattoni1873_gry.svg</image:loc><image:caption>__mattoni1873_gry</image:caption><image:title>__mattoni1873_gry</image:title></image:image><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Website%20Pages/Images/Case%20Studies/2.%20Buynomics%20-%20Case%20Study%20-%20How%20a%20Dairy%20Company%20Optimized%20Production%20Capacity%20by%20Adjusting%20Their%20Portfolio%20Mix%20in%20Asia.png</image:loc><image:caption>2. Buynomics - Case Study - How a Dairy Company Optimized Production Capacity by Adjusting Their Portfolio Mix in Asia</image:caption><image:title>2. Buynomics - Case Study - How a Dairy Company Optimized Production Capacity by Adjusting Their Portfolio Mix in Asia</image:title></image:image><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Logos/__unilever__gry.svg</image:loc><image:caption>__unilever__gry</image:caption><image:title>__unilever__gry</image:title></image:image><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Logos/__BIC_gry.svg</image:loc><image:caption>__BIC_gry</image:caption><image:title>__BIC_gry</image:title></image:image><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Website%20Pages/Images/Webinars/Buynomics%20-%20Customer%20RGM%20Webinars%20-%20Samantha%20Caine%20-%20Unilever.png</image:loc><image:caption>Buynomics - Customer RGM Webinars - Samantha Caine - Unilever</image:caption><image:title>Buynomics - Customer RGM Webinars - Samantha Caine - Unilever</image:title></image:image><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Website%20Pages/Images/Case%20Studies/2.%20Buynomics%20-%20Case%20Study%20-%20Global%20personal%20care%20manufacturer%20optimizes%20its%20portfolio%20in%20Asia%20to%20gain%20market%20share.png</image:loc><image:caption>2. Buynomics - Case Study - Global personal care manufacturer optimizes its portfolio in Asia to gain market share</image:caption><image:title>2. Buynomics - Case Study - Global personal care manufacturer optimizes its portfolio in Asia to gain market share</image:title></image:image><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Nestle-1.svg</image:loc><image:caption>Nestle-1</image:caption><image:title>Nestle-1</image:title></image:image><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Website%20Pages/Images/Webinars/Buynomics%20-%20Customer%20RGM%20Webinars%20-%20Nuno%20Alexandre%20-%20Unilever.png</image:loc><image:caption>Buynomics - Customer RGM Webinars - Nuno Alexandre - Unilever</image:caption><image:title>Buynomics - Customer RGM Webinars - Nuno Alexandre - Unilever</image:title></image:image><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/compleatslim%20image.png</image:loc><image:caption>compleatslim image</image:caption><image:title>compleatslim image</image:title></image:image><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Website%20Pages/Images/Webinars/Buynomics%20-%20Customer%20RGM%20Webinars%20-%20Mark%20Campbell%20-%20BIC.png</image:loc><image:caption>Buynomics - Customer RGM Webinars - Mark Campbell - BIC</image:caption><image:title>Buynomics - Customer RGM Webinars - Mark Campbell - BIC</image:title></image:image><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Website%20Pages/Images/Case%20Studies/2.%20Buynomics%20-%20Case%20Study%20-%20How%20a%20Personal%20Care%20Manufacturer%20Expanded%20Its%20Shopper%20Base%20Through%20Portfolio%20Optimization.png</image:loc><image:caption>2. Buynomics - Case Study - How a Personal Care Manufacturer Expanded Its Shopper Base Through Portfolio Optimization</image:caption><image:title>2. Buynomics - Case Study - How a Personal Care Manufacturer Expanded Its Shopper Base Through Portfolio Optimization</image:title></image:image><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Line%20white-png.png</image:loc><image:caption>Line white-png</image:caption><image:title>Line white-png</image:title></image:image><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Website%20Pages/Images/Webinars/Buynomics%20-%20Customer%20RGM%20Webinars%20-%20Kelly%20Rolader%20-%20BIC.png</image:loc><image:caption>Buynomics - Customer RGM Webinars - Kelly Rolader - BIC</image:caption><image:title>Buynomics - Customer RGM Webinars - Kelly Rolader - BIC</image:title></image:image><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Website%20Pages/Images/Case%20Studies/2.%20Buynomics%20-%20Case%20Study%20-%20Beverage%20Manufacturer%20Identified%20New%20Portfolio%20Optimization%20Opportunities.png</image:loc><image:caption>2. Buynomics - Case Study - Beverage Manufacturer Identified New Portfolio Optimization Opportunities</image:caption><image:title>2. Buynomics - Case Study - Beverage Manufacturer Identified New Portfolio Optimization Opportunities</image:title></image:image><lastmod>2026-08-17</lastmod></url><url><loc>https://www.buynomics.com/articles/buynomics-receives-2024-poi-best-in-class-category-distinction</loc><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Headshots/Sebastian_small-1.jpg</image:loc><image:caption>Sebastian_small-1</image:caption><image:title>Sebastian_small-1</image:title></image:image><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/PR/POI%20Awards.webp</image:loc><image:caption>POI Awards</image:caption><image:title>POI Awards</image:title></image:image><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Buynomics__Logo%20antiflashwhite_no%20border.png</image:loc><image:caption>Buynomics__Logo antiflashwhite_no border</image:caption><image:title>Buynomics__Logo antiflashwhite_no border</image:title></image:image><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/PR/Buynomics%20awards%20(4).jpg</image:loc><image:caption>Buynomics awards (4)</image:caption><image:title>Buynomics awards (4)</image:title></image:image><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Buynomics%20-%20Article%20-%20How%20to%20Build%20RGM%20Capability%20Across%20International%20Markets%20Lessons%20from%20Dr.%20Oetker.png</image:loc><image:caption>Buynomics - Article - How to Build RGM Capability Across International Markets Lessons from Dr. Oetker</image:caption><image:title>Buynomics - Article - How to Build RGM Capability Across International Markets Lessons from Dr. Oetker</image:title></image:image><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Logos/Logo%20Files/Buynomics__Logo%20black.svg</image:loc><image:caption>Buynomics__Logo black</image:caption><image:title>Buynomics__Logo black</image:title></image:image><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Launch%20PPA%20Course%20Certification%20with%20Nestle%20Colin%20McQuay.png</image:loc><image:caption>Launch PPA Course Certification with Nestle Colin McQuay</image:caption><image:title>Launch PPA Course Certification with Nestle Colin McQuay</image:title></image:image><lastmod>2025-09-30</lastmod></url><url><loc>https://www.buynomics.com/use-case-mix</loc><video:video><video:thumbnail_loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Landing%20Pages/Price%20Pack%20Architecture%20(PPA)%20Files/PPA%20Videos/Buynomics_Final_Video.mp4/medium.jpg</video:thumbnail_loc><video:title>Buynomics_Final_Video</video:title><video:description>Buynomics_Final_Video</video:description><video:content_loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Landing%20Pages/Price%20Pack%20Architecture%20(PPA)%20Files/PPA%20Videos/Buynomics_Final_Video.mp4</video:content_loc><video:duration>60</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Product%20Screens/PPA%20product%20screens_shw_strategic%20recommendations%20copy%203.png</image:loc><image:caption>PPA 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Pressure</image:title></image:image><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Stock%20Images/Middle%20Option.png</image:loc><image:caption>Middle Option</image:caption><image:title>Middle Option</image:title></image:image><lastmod>2024-03-18</lastmod></url><url><loc>https://www.buynomics.com</loc><video:video><video:thumbnail_loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Website%20Pages/Homepage/Buynomics%20-%20Homepage%20video%202.mp4/medium.jpg</video:thumbnail_loc><video:title>Buynomics - Homepage video 2</video:title><video:description>Buynomics - Homepage video 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Run agent-based simulations with Buynomics’ Virtual Shoppers AI to optimize all revenue levers, capturing cross-effects, cannibalization, and competition.</video:description><video:content_loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Buynomics%20-%20Revenue%20Growth%20Management%20AI%20-%20Video%20Mobile.mp4</video:content_loc><video:duration>14</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Website%20Pages/Homepage/Buynomics-Homepage%201.jpeg</image:loc><image:caption>Buynomics-Homepage 1</image:caption><image:title>Buynomics-Homepage 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McQuay</image:title></image:image><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Frame-Jul-15-2025-02-12-08-5080-PM.png</image:loc><image:caption>Frame-Jul-15-2025-02-12-08-5080-PM</image:caption><image:title>Frame-Jul-15-2025-02-12-08-5080-PM</image:title></image:image><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/20260819%20Live%20Webinar%20Leveraging%20Shopper%20Insights%20PPA%20Website%20Homepage%20Banner%20(2).png</image:loc><image:caption>20260819 Live Webinar Leveraging Shopper Insights PPA Website Homepage Banner (2)</image:caption><image:title>20260819 Live Webinar Leveraging Shopper Insights PPA Website Homepage Banner 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2293</image:title></image:image><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Logos/__mattoni1873_gry.svg</image:loc><image:caption>__mattoni1873_gry</image:caption><image:title>__mattoni1873_gry</image:title></image:image><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/buynomics_2025/images/author-1.png</image:loc><image:caption>author-1</image:caption><image:title>author-1</image:title></image:image><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Website%20Pages/Logos/__Suntory%20Pepsi__gry.svg</image:loc><image:caption>__Suntory Pepsi__gry</image:caption><image:title>__Suntory Pepsi__gry</image:title></image:image><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Website%20Pages/Images/RGM%20Academy%20-%20Future-proofing%20RGM%20with%20AI%20-%20Course.png</image:loc><image:caption>RGM Academy - Future-proofing RGM with AI - 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Roadmap</image:title></image:image><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Buynomics__Logo%20antiflashwhite_no%20border.png</image:loc><image:caption>Buynomics__Logo antiflashwhite_no border</image:caption><image:title>Buynomics__Logo antiflashwhite_no border</image:title></image:image><lastmod>2024-05-07</lastmod></url><url><loc>https://www.buynomics.com/articles/buynomics-launches-free-certification-course-on-ppa-with-nestl%C3%A9s-colin-mcquay</loc><video:video><video:thumbnail_loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Demos/PPA%20Demo.mp4/medium.jpg</video:thumbnail_loc><video:title>PPA Demo</video:title><video:description>PPA 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Banner</image:title></image:image><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Headshots/Profile%20Paul%20-%20small-1.png</image:loc><image:caption>Profile Paul - small-1</image:caption><image:title>Profile Paul - small-1</image:title></image:image><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Webinars/Webinar%20Graphics/Webinar%20Recording%20Pricing%20Challenges%20amid%20High%20Inflation%20.png</image:loc><image:caption>Webinar Recording Pricing Challenges amid High Inflation </image:caption><image:title>Webinar Recording Pricing Challenges amid High Inflation </image:title></image:image><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Buynomics__Logo%20antiflashwhite_no%20border.png</image:loc><image:caption>Buynomics__Logo antiflashwhite_no border</image:caption><image:title>Buynomics__Logo antiflashwhite_no border</image:title></image:image><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Webinars/Webinar%20Graphics/YT%20Banner%20Recording%20of%20Webinar%20on%20Price%20Elasticities-1.png</image:loc><image:caption>YT Banner Recording of Webinar on Price Elasticities-1</image:caption><image:title>YT Banner Recording of Webinar on Price Elasticities-1</image:title></image:image><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Logos/Logo%20Files/Buynomics__Logo%20black.svg</image:loc><image:caption>Buynomics__Logo black</image:caption><image:title>Buynomics__Logo black</image:title></image:image><lastmod>2024-05-07</lastmod></url><url><loc>https://www.buynomics.com/event-recordings/the-pricing-model-revolution</loc><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Webinars/Webinar%20Graphics/20230908%20Buynomics.Talks%20with%20Danilo%20Zatta_YT%20Banner%20(1).png</image:loc><image:caption>20230908 Buynomics.Talks with Danilo Zatta_YT Banner (1)</image:caption><image:title>20230908 Buynomics.Talks with Danilo Zatta_YT Banner (1)</image:title></image:image><image:image><image:loc>https://8975090.fs1.hubspotusercontent-eu1.net/hubfs/8975090/Buynomics__Logo%20antiflashwhite_no%20border.png</image:loc><image:caption>Buynomics__Logo antiflashwhite_no border</image:caption><image:title>Buynomics__Logo antiflashwhite_no 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