Buynomics: Resources

Inside General Mills' PPA Program: Tools, Techniques, and Best Practices

Explore General Mills' price pack architecture (PPA) best practices for driving brand growth, adapting to market shifts, & understanding shopper behavior.

AI Pricing Tools Compared: Find the Best Solution for Your Pricing Strategy

Compare AI pricing tools to optimize your pricing strategy. Discover the benefits of AI in pricing and find the best solution for your organization.

RGM Maturity in the Age of AI

Explore how to achieve RGM maturity and a triple win in the age of AI through the strategic transformation to AI-powered tools.

Buynomics Receives 2024 POI Best-in-Class Category Distinction

Buynomics receives 2024 POI Best-in-Class Distinctions for its AI-powered RGM solutions that enhance commercial decision-making and market predictions.

How RGM Teams Master Change Management to Drive Revenue Growth

Discover how RGM teams, like Orkla's, master change management to drive revenue growth through cross-functional collaboration and advanced analytics.

Mastering Promotions: Essential Strategies and Insights

Learn how FMCG companies leverage promotions to drive sales, enhance brand visibility, and optimize revenue using advanced AI technologies.

Webinar: 2023 Pricing Tools—From Excel to SaaS (part 2)

In this webinar about pricing tools, you will learn how to unlock pricing limits, embrace SaaS solutions, and master new tools and trends.

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Webinar: Pricing Horror Stories (Halloween Special 2023)

In this special webinar, you will learn all about the most common myths and misconceptions about pricing so you don't make them in the future.

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Buynomics.Talks: The Invisible Game with Kai-Markus Mueller

In this episode of Buynomics.Talks, we present a hands-on guide to the hidden dynamics that influence the outcomes of most business deals.

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Webinar: Pricing Methods - The Toolkit for Maximizing Profits

This webinar shows the existing limitations of current pricing methods and how novel technologies can help overcome these limitations and increase profits.

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Confirmation Bias

Understand confirmation bias and how to overcome it. Learn strategies to challenge beliefs and hold yourself accountable for better decision-making.

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Competitive Pricing

Discover the ins and outs of competitive pricing, from setting optimal price points to avoiding pitfalls.

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Time Pressure Bias

Learn about the time pressure bias and how it affects decision-making. Discover how to spot and navigate time pressure tactics for better outcomes.

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The Power of Free

Discover the Power of Free concept and how it influences consumer behavior, along with its potential drawbacks.

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Resources

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Webinar: Tackling Rising Costs to Protect Margins in 2025

Latest articles

Inside General Mills' PPA Program: Tools, Techniques, and Best Practices

AI Pricing Tools Compared: Find the Best Solution for Your Pricing Strategy

RGM Maturity in the Age of AI

Buynomics Receives 2024 POI Best-in-Class Category Distinction

How RGM Teams Master Change Management to Drive Revenue Growth

Mastering Promotions: Essential Strategies and Insights

Event recordings

Webinar: 2023 Pricing Tools—From Excel to SaaS (part 2)

Webinar: Pricing Horror Stories (Halloween Special 2023)

Buynomics.Talks: The Invisible Game with Kai-Markus Mueller

Webinar: Pricing Methods - The Toolkit for Maximizing Profits

Glossary

Confirmation Bias

Competitive Pricing

Time Pressure Bias

The Power of Free