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       Upcoming Live Event

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Gain more insights with access to our articles, events, case studies, and glossary of industry terms.
Upcoming Live Event

Streams November 29, 2024
3:00 PM CET

Webinar: Your Pricing Strategy for 2025

Register now

Latest articles

RGM Maturity in the Age of AI
RGM Maturity in the Age of AI
Explore how to achieve RGM maturity and a triple win in the age of AI through the strategic transformation to AI-powered tools.
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Buynomics Receives 2024 POI Best-in-Class Category Distinction
Buynomics Receives 2024 POI Best-in-Class Category Distinction
Buynomics receives 2024 POI Best-in-Class Distinctions for its AI-powered RGM solutions that enhance commercial decision-making and market predictions.
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How RGM Teams Master Change Management to Drive Revenue Growth
How RGM Teams Master Change Management to Drive Revenue Growth
Discover how RGM teams, like Orkla's, master change management to drive revenue growth through cross-functional collaboration and advanced analytics.
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Mastering Promotions: Essential Strategies and Insights
Mastering Promotions: Essential Strategies and Insights
Learn how FMCG companies leverage promotions to drive sales, enhance brand visibility, and optimize revenue using advanced AI technologies.
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The Power of Price Pack Architecture for Revenue Growth
The Power of Price Pack Architecture for Revenue Growth
In this article, we explore Price Pack Architecture and its impact on revenue growth management (RGM).
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Revenue Growth Management Redefined
Revenue Growth Management Redefined
Learn what matters when maturing your RGM department! How to transition from descriptive to prescriptive analytics for optimal decision-making.
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Read more

Event recordings

Webinar: 2023 Pricing Tools—From Excel to SaaS (part 2)
Webinar: 2023 Pricing Tools—From Excel to SaaS (part 2)
In this webinar about pricing tools, you will learn how to unlock pricing limits, embrace SaaS solutions, and master new tools and trends.
Watch recording
Watch recording
Webinar: Pricing Horror Stories (Halloween Special 2023)
Webinar: Pricing Horror Stories (Halloween Special 2023)
In this special webinar, you will learn all about the most common myths and misconceptions about pricing so you don't make them in the future.
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Watch recording
Buynomics.Talks: The Invisible Game with Kai-Markus Mueller
Buynomics.Talks: The Invisible Game with Kai-Markus Mueller
In this episode of Buynomics.Talks, we present a hands-on guide to the hidden dynamics that influence the outcomes of most business deals.
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Watch recording
Webinar: Pricing Methods - The Toolkit for Maximizing Profits
Webinar: Pricing Methods - The Toolkit for Maximizing Profits
This webinar shows the existing limitations of current pricing methods and how novel technologies can help overcome these limitations and increase profits.
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Watch recording

Glossary

Confirmation Bias
Understand confirmation bias and how to overcome it. Learn strategies to challenge beliefs and hold yourself accountable for better decision-making.
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Competitive Pricing
Discover the ins and outs of competitive pricing, from setting optimal price points to avoiding pitfalls.
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Time Pressure Bias
Learn about the time pressure bias and how it affects decision-making. Discover how to spot and navigate time pressure tactics for better outcomes.
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Learn more
The Power of Free
Discover the Power of Free concept and how it influences consumer behavior, along with its potential drawbacks.
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Learn more

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