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Unlock The Power of Price Pack Architecture Done Right

Base every PPA change on your shoppers’ preferences and behavior. Buynomics' holistic approach helps you understand the incremental adjustments to your PPA that drive revenue & profit growth!  

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Tackle Key Price Pack Architecture Challenges With Precision

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Understand What Your Shoppers Value

Find the optimal PPA strategy to grow your revenue based on what your shoppers value.

  • Simulate various PPA scenarios with Buynomics' Virtual Shoppers AI to understand how your shoppers behave when your portfolio changes.
  • Fine-tune the magnitude of your PPA changes and measure the impact on units, revenue, and profit.

Introduce the Optimal Product Innovations

Identify the best assortment for each retailer, considering cannibalization as well as market impacts.

  • Forecast the interaction between products in your portfolio and those of your competitor and understand cannibalization.
  • Simulate new product launches or de-listings for your own or your competitor’s portfolio.
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Quantify the Impact of PPA on your KPIs

Gain actionable insights to measure PPA impact on your KPIs for informed decision-making.

  • Evaluate the impact on market share, profit & revenue that PPA changes might have.
  • Achieve a strategic competitive edge by modeling both your and your competitors’ PPA to understand the impact on your revenue.

Approach RGM Holistically

Consider PPA alongside other RGM levers to adopt a holistic approach.

  • Test PPA changes holistically. Take a look at price, promotion, mix, and trade term changes.

  • Receive instant feedback from millions of Virtual Shoppers on how their real-life counterparts would react taking into consideration all pricing levers.
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Make informed commercial decisions and develop your RGM strategy with confidence, knowing how your shoppers will behave. 

Buynomics' platform is powered by a unique, cutting-edge Virtual Shopper AI that predicts your shoppers’ behavior and answers your key RGM questions holistically, considering all RGM levers. 

Learn more

Achieve Your RGM Goals And Stay Ahead

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Holistic Solution

Simulate holistically across the entire market and all relevant decision factors. Combine pricing, promotions, PPA, mix, and trade terms with the full market landscape, including competition, and gain an unparalleled 360-degree view. 

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Reliable Forecasting

Gain insights you can trust. Buynomics is the only solution that forecasts shopper behavior with up to 95% accuracy. Ensure that your business achieves up to 4% higher profits by making more shopper-centric commercial decisions.

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Unmatched Speed

Reduce the time spent on manual analysis by up to 90%. Integrate various data sources and get best-in-class predictive accuracy. With our Virtual Shopper AI, you have full market transparency right at your fingertips. 

What Our Clients Say About Us

Fast, Accurate and Reliable Analysis

To me, the accuracy and the speed of analysis, as well as the speed of implementation of the tool itself, is what makes Buynomics stand out compared to other options. Consider that we implemented it in around eight weeks compared to other tools that need around three months or more.

__danone_gry
Head of PRGM and Category, Danone Italy

Dynamic & user-friendly portfolio reconfiguration simulations 

With Buynomics, being able to build multiple scenarios in the same view, look at your current situation, and then add two or three scenarios or changes right next to each other to compare them is super helpful.

__pladys_gry
Product Designer, Google

Offers competitive insights 

I think it is an extremely insightful tool that gives us an edge over our competitors.

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Category Strategy & Revenue Management Analyst, General Mills
Two 2024 Best-in-Class distinctions

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FAQs

Can Buynomics price core SKUs?

Yes! Pricing core SKUs is one of the Buynomics' main functions. Based on your pre-selected price range, the tool allows you to find the best price for your SKUs with regard to your KPI (e.g., maximum profit).

Does Buynomics capture the effects of new price points and promotions on the total mix?

Yes! Buynomics allows you to forecast the effects of new price points and promotions on the portfolio, including competitor reactions.

What does the implementation timeline for Buynomics look like?

We can implement Buynomics within 4-12 weeks for your core categories. The timeline depends on the scope of the project, the quality of the data, and the overall market complexity.

Can Buynomics price core SKUs?

Can Buynomics price core SKUs?

Yes! Pricing core SKUs is one of the Buynomics' main functions. Based on your pre-selected price range, the tool allows you to find the best price for your SKUs with regard to your KPI (e.g., maximum profit).

Does Buynomics capture the effects of new price points and promotions on the total mix?

Does Buynomics capture the effects of new price points and promotions on the total mix?

Yes! Buynomics allows you to forecast the effects of new price points and promotions on the portfolio, including competitor reactions.

What does the implementation timeline for Buynomics look like?

What does the implementation timeline for Buynomics look like?

We can implement Buynomics within 4-12 weeks for your core categories. The timeline depends on the scope of the project, the quality of the data, and the overall market complexity.

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