A major consumer goods company, one of the largest in its category, wanted to improve its promotion strategy. With two-thirds of CPG trade promotions failing to break even, the company faced eroding margins and shopper loyalty.
Traditional tools like Excel and market studies delivered outdated, incomplete insights that could not support sustainable success.
Download the case study to learn how the company identified 4–5% additional profit potential across its organization by implementing Buynomics.
