How Harry's Grounds its Decision-Making in Buynomics

Harry's was founded in 2012 with the aim of offering quality shaving products at fair prices. Over time, they've expanded its product line beyond razors to include grooming and skincare items. Today, Harry's operates in various countries, selling products directly and through subscription models.

Before using Buynomics, the brand struggled with:

Finding a system that allowed them to accurately forecast future performance in a variety of scenarios.
Making accurate assumptions from their low-quality research.
Understanding how their consumers will react to changes across their RGM.

Success story: Harry's forecasts its future performance with Buynomics

Product Development Optimization

We were able to answer what the impact of launching new value-oritented and premium products within our portfolio would be and the incremental growth generation from the launch of these new products. Buynomics allowed us to accurately model this impact.

Accurate Recommendations

Previously, we relied on a lot of survey based research, qualitative research. Suddenly we were able to get really accurate and really clear recommendations using the Buynomics platform.

Understanding Change Impact

We are able to see how consumers will react to changes we propose and the impact on competitors as well. So it's really a shift in our thinking—away from assumption-based and survey-based research to data-driven, consumer-led decision-making in our business.

How Harry's grounds its decision-making in Buynomics

Success story: Harry's forecasts its future performance with Buynomics

Product Development Optimization

Accurate Recommendations

Understanding Change Impact

- Stephan Hibbit

Senior Category Development Manager, Harry's

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Mike Giambra

Ivan Tretyakov