A global European telco set out to improve its 4-play strategy (fixed line, mobile, internet, and TV). Traditional tools like Excel and expensive conjoint studies were too slow, costly, and unable to capture market complexity, making it difficult to forecast customer reactions in a highly competitive environment.
Download the case study to learn how the company achieved faster, more cost-efficient decisions that empowered executives to optimize bundles, promotions, and cross-sell offers with Buynomics.
