How Danone Projects Net Sales Impact with Buynomics

Danone is a global food and beverage leader with a focus on dairy, plant-based products, water, and specialized nutrition. Established in 1919 and headquartered in France, it now operates in over 120 countries, providing popular health-focused brands.

Before using Buynomics, the global CPG brand experienced:

Slow speeds in decision-making, previously spending months on research for annual elasticity studies.
Limited coverage of their product portfolio, as the cost and intensity of elasticity studies reduced their focus to key products only.

Success story: Danone enhances efficiency and reach with Buynomics

Fast Implementation to Insights

What we improved is the speed with which we can get information...It was from 4-6 weeks that we got the pilot up and running. I was quite impressed because we then—practically immediately—got the estimations that we needed.

Coverage Across Portfolio

Before, we would typically only cover several key products with our elasticities studies because it was cost-intense. Now we can actually cover almost the full portfolio and then go into the smaller products and have elasticities benchmarks coming from Buynomics' simulations.

Accurate Decision-Making

We do some spot checks with what we observe from the market, and we can see at least that there's a consistent picture to what we predicted.

How Danone projects net sales impact with Buynomics

Success story: Danone enhances efficiency and reach with Buynomics

Fast Implementation to Insights

Coverage Across Portfolio

Accurate Decision-Making

- Ivan Tretyakov

Head of PRGM and Commercial Strategy at Danone

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