How pladis Leveraged Buynomics for Revenue Growth

pladis is a global snacking company known for its biscuit, chocolate, and cake brands. Formed in 2016 and headquartered in the UK, Pladis manages over 75 brands, including McVitie’s, Ulker, GODIVA, and Flipz, with products distributed across more than 150 countries.

Before using Buynomics, the global CPG brand struggled with understanding:

How the future pricing actions would impact the market and their brands.
How to make Price Pack Architecture (PPA) changes and gain revenue.
How to achieve a Triple Win that benefits pladis, its customers, and shoppers.

Success story: pladis boosts profitability with Buynomics

Pricing and PPA Optimization

The beauty of it is I can do a five, a seven, a ten, a fifteen percent price increase, all at the same time, and see what the impact would be on all of the key metrics that we're looking to evaluate.

Multiple Scenarios at Once

Everything is in the same run of data, so we can build our two or three scenarios, export it, and quickly evaluate the impact of the changes that we were going to make.

Data-Driven Decision-Making

Now we actually have a tool that is founded in data, that uses AI, that has all of the virtual shoppers that are out there being modeled around what the impact might be if we take these actions.

How pladis leveraged Buynomics for revenue growth

Success story: pladis boosts profitability with Buynomics

Pricing and PPA Optimization

Multiple Scenarios at Once

Data-Driven Decision-Making

- Mike Giambra

Head of Commercial Strategy, pladis

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Stephan Hibbit

Ivan Tretyakov