A global, industry-leading food producer, renowned for its specialization in snacks, wanted to grow their net sales by optimizing their pricing and promotions. They tested:
- An everyday price increase
- A new high-low promotion structure
By leveraging Buynomics software, the team could holistically model a price increase and different promotion strategies to make decisions based on their understanding of how changes impact their net sales. They identified:
- £2 Million revenue potential
- x3.5 ROI delivered through the Buynomics platform, which accurately forecasts the impact of price and distribution changes on the market
Download our case study to learn how the company achieved these results.
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