This global food and snack producer specializes in breakfast items, cereals, and on-the-go snacks. With the announcement of a new 2025 EPR tax, the company needed to uncover additional revenue by using both the pricing and promotion levers to alleviate expected economic pressure.
Using Buynomics, the team was able to holistically model a price increase and different promotion strategies and make data-based decisions to counterbalance the impact of the new EPR tax successfully
Download our case study to learn how the company achieved these results.
