Articles about Blog

The Power of Price Pack Architecture for Revenue Growth

Revenue Growth Management Redefined

Unilever’s Strategy for Long-Term Revenue Growth

5 Benefits of Pricing Tools + Top Solution

BIC’s 10 Principles for Embedding an RGM Mindset

How to Win Customers with Behavioral Pricing

How to Master Odd-Even Pricing

How to Optimize Pricing and Revenue Amidst Inflation

Why the Right Pricing Strategy is Important

Retail pricing: Should I price for value or for profit?

Using Machine Learning in Telco Product & Pricing Strategy

What the Novel UK HFSS Regulation means for CPGs

The Power of Free - The True Psychology behind the Zero Price Effect

Buynomics at the 2022 EPP Pricing and RGM Forum in Amsterdam

A Small Revolution in Microeconomics