In order for Revenue Growth Management (RGM) to be democratized at your organization, it must be your way of thinking. In this post, we share insights from Unilever Nutrition’s Nuno Alexandre on how ...
It’s time to fuel your pricing decisions with AI. We’re in a new era where businesses can leverage the latest technology to modernize their pricing strategies and make faster, data-driven decisions. ...
Whether you’re working in a well-established team or starting from scratch, there are common themes in revenue growth management (RGM) that drive success. In this blog post, we will explore the 10 ...
How do shoppers decide what to buy? This is the million-dollar question that revenue and pricing managers need to answer.
Minor distinctions in your pricing strategy can majorly impact your consumers’ value perceptions. In this post, we’ll explore the concept of odd-even pricing and its psychological grip on shoppers.
While inflation may be the scariest thing for most companies, it can also be a blessing in disguise when optimizing prices. In this blog, we will discuss: How inflation can become an opportunity ...
Good strategy is like great art. It’s difficult to define it, but you immediately recognize it when you see it. Here is a classic example: In the tale of David and Goliath, David was confident in his ...
If this question does not make sense to you, read on. What is value-based pricing? In retail, many consider value pricing—i.e., pricing a product based on its value to the customer—the gold standard. ...
In many industries, practices and standards emerge that become such an integral part of the business environment, no one dares to question them. Instead, the status quo is defended. Telcos often ...
Scope: Which products are included? The new laws cover all products which the UK government deems “one of the key factors leading to weight gain and, over time, obesity” (UK Government, 2021). ...
Free goods have extra magnetic power. Before consumers buy a product, they usually investigate its value and its price. However, when something is offered for free, people might abandon their regular ...
Buynomics Team in Amsterdam Ingo, Paul, and Susan were part of the 2nd EPP Global FMCG/CPG Pricing and Revenue Growth Management Forum in Amsterdam and were able to discuss current industry trends, ...
Pricing is crucial to business success. It reflects the value you create and the story you want to sell. Pricing drives business revenue and profit, determines the future and acceptability of the ...
Exploring the computer's advantage The decade between 1996 and 2006 was an exciting time for the ‘man vs. machine’ battle of wits, especially for chess enthusiasts. Within their calculating horizons, ...