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    Hand selecting graph on tablet - Pricing Tools + Top Solution

    March 19, 2024

    It’s time to fuel your pricing decisions with AI. We’re in a new era where businesses can leverage the latest technology to modernize their pricing strategies and make faster, data-driven decisions. ...

    Graphs numbered one through ten - header image for BIC’s 10 Principles for Embedding an RGM Mindset

    February 28, 2024

    Whether you’re working in a well-established team or starting from scratch, there are common themes in revenue growth management (RGM) that drive success. In this blog post, we will explore the 10 ...

    Wine bottles on display - How to Leverage Behavioral Pricing and Win Customers

    January 04, 2024

    How do shoppers decide what to buy? This is the million-dollar question that revenue and pricing managers need to answer.

    Receipt showing price endings of .99 odd-even pricing

    November 03, 2023

    Minor distinctions in your pricing strategy can majorly impact your consumers’ value perceptions. In this post, we’ll explore the concept of odd-even pricing and its psychological grip on shoppers.

    Desert landscape symbolizes inflationary environment

    October 13, 2023

    While inflation may be the scariest thing for most companies, it can also be a blessing in disguise when optimizing prices. In this blog, we will discuss: How inflation can become an opportunity ...

    Gray wall structure Why the right pricing strategy is important

    September 11, 2023

    Good strategy is like great art. It’s difficult to define it, but you immediately recognize it when you see it. Here is a classic example: In the tale of David and Goliath, David was confident in his ...

    Retail Pricing - Pricing for Value or Profit? | Buynomics

    April 25, 2023

    If this question does not make sense to you, read on. What is value-based pricing? In retail, many consider value pricing—i.e., pricing a product based on its value to the customer—the gold standard. ...


    November 24, 2022

    In many industries, practices and standards emerge that become such an integral part of the business environment, no one dares to question them. Instead, the status quo is defended. Telcos often ...


    November 24, 2022

    Scope: Which products are included? The new laws cover all products which the UK government deems “one of the key factors leading to weight gain and, over time, obesity” (UK Government, 2021). ...

    The True Psychology behind the Zero Price Effect

    November 22, 2022

    Free goods have extra magnetic power. Before consumers buy a product, they usually investigate its value and its price. However, when something is offered for free, people might abandon their regular ...


    November 22, 2022

    Buynomics Team in Amsterdam Ingo, Paul, and Susan were part of the 2nd EPP Global FMCG/CPG Pricing and Revenue Growth Management Forum in Amsterdam and were able to discuss current industry trends, ...

    A small revolution in Microeconomics | buynomics

    November 22, 2022

    This article originally appeared in German on Handelsblatt.com.

    Fire - header image for The 7 Deadly Sins of Pricing

    November 22, 2022

    Pricing is crucial to business success. It reflects the value you create and the story you want to sell. Pricing drives business revenue and profit, determines the future and acceptability of the ...

    Person playng chess: Why algorithms price differently from humans

    November 22, 2022

    Exploring the computer's advantage The decade between 1996 and 2006 was an exciting time for the ‘man vs. machine’ battle of wits, especially for chess enthusiasts. Within their calculating horizons, ...

    City through a looking glass

    November 21, 2022

    These are challenging times in the CPG world. Disruptive forces like rising inflation, regulatory changes, exogenous shocks, and changing customer behavior continue to shake up the industry.