It’s time to fuel your pricing decisions with AI. We’re in a new era where businesses can leverage the latest technology to modernize their pricing strategies and make faster, data-driven decisions. ...
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February 28, 2024
Whether you’re working in a well-established team or starting from scratch, there are common themes in revenue growth management (RGM) that drive success. In this blog post, we will explore the 10 ...
January 04, 2024
How do shoppers decide what to buy? This is the million-dollar question that revenue and pricing managers need to answer.
November 03, 2023
Minor distinctions in your pricing strategy can majorly impact your consumers’ value perceptions. In this post, we’ll explore the concept of odd-even pricing and its psychological grip on shoppers.
October 13, 2023
While inflation may be the scariest thing for most companies, it can also be a blessing in disguise when optimizing prices. In this blog, we will discuss: How inflation can become an opportunity ...
September 11, 2023
Good strategy is like great art. It’s difficult to define it, but you immediately recognize it when you see it. Here is a classic example: In the tale of David and Goliath, David was confident in his ...
April 25, 2023
If this question does not make sense to you, read on. What is value-based pricing? In retail, many consider value pricing—i.e., pricing a product based on its value to the customer—the gold standard. ...
November 24, 2022
In many industries, practices and standards emerge that become such an integral part of the business environment, no one dares to question them. Instead, the status quo is defended. Telcos often ...
November 24, 2022
Scope: Which products are included? The new laws cover all products which the UK government deems “one of the key factors leading to weight gain and, over time, obesity” (UK Government, 2021). ...
November 22, 2022
Free goods have extra magnetic power. Before consumers buy a product, they usually investigate its value and its price. However, when something is offered for free, people might abandon their regular ...
November 22, 2022
Buynomics Team in Amsterdam Ingo, Paul, and Susan were part of the 2nd EPP Global FMCG/CPG Pricing and Revenue Growth Management Forum in Amsterdam and were able to discuss current industry trends, ...
November 22, 2022
Pricing is crucial to business success. It reflects the value you create and the story you want to sell. Pricing drives business revenue and profit, determines the future and acceptability of the ...
November 22, 2022
Exploring the computer's advantage The decade between 1996 and 2006 was an exciting time for the ‘man vs. machine’ battle of wits, especially for chess enthusiasts. Within their calculating horizons, ...
November 21, 2022
These are challenging times in the CPG world. Disruptive forces like rising inflation, regulatory changes, exogenous shocks, and changing customer behavior continue to shake up the industry.