Buynomics Secures $30M in Series B Funding

COLOGNE, Germany –  20 March 2025 – Buynomics, a leader in AI-powered pricing and revenue optimization, has raised $30M in Series B funding. The round was led by Forestay Capital, with participation from Anais Ventures, VI Partners, and existing investors Insight Partners, Seedcamp, DvH Ventures, and Tomahawk Ventures. The funding will support global expansion, with a focus on North America, and further enhance Buynomics’ pioneering Virtual Shoppers AI technology.

Founded in 2018, Buynomics’ AI-driven Commercial OS is transforming how enterprises optimize pricing, promotions, and product portfolios by simulating the behavior of real-world shoppers with precision. Trusted by industry leaders such as Danone, Unilever, L’Oréal and Vodafone in over 25 countries, the platform drives 2-4% gross profit increases while reducing analysis time by up to 80%. 

This approach enables organizations to improve revenue, profitability, and market positioning in real-time across various channels, product portfolios, and geographies.

"We see immense potential in Buynomics’ AI technology to redefine commercial decision-making," said Jonas Jeandupeux, Principal at Forestay Capital. "Their data-driven approach is already changing the mindset on how companies optimize revenue and pricing strategies."

"This is a defining moment for Buynomics," said Sebastian Baier, Co-founder and Managing Director of Buynomics. "This significant investment propels us into the next phase of our evolution, accelerating our expansion into North America and reinforcing our position as the go-to platform for revenue management and optimization. With this funding, we are set up to scale effectively and continue to deliver value to our partners worldwide."

With this latest round of funding, Buynomics is set to achieve four key growth objectives:

• Accelerate global growth: Strengthen the team in Europe and expand into the US and Asia.
• Expand AI capabilities: Enhance its prescriptive analytics and autonomous decision-making features.
• Broaden industry reach: Extend its footprint beyond Consumer Goods and Telco to industries like Retail, Consumer Electronics, and Consumer Healthcare.
• Enhance platform integrations: Seamlessly connect with supply chain, finance, and market research ecosystems.

“With this investment, Buynomics is well-positioned to become a leading platform in end-to-end revenue optimization,” said Max Wolff, Managing Director at Insight Partners. “We are thrilled to continue our support of Buynomics as they expand globally and unlock new opportunities across industries.”

About Buynomics

Buynomics is an AI-powered SaaS platform that helps businesses optimize pricing, promotions, and portfolio strategies through large-scale consumer simulations. Founded in 2018 by Dr. Ingo Reinhardt and Dr. Sebastian Baier, Buynomics is headquartered in Cologne, Germany, with a growing team of over 70 professionals from 14 nationalities and serves customers in over 25 countries worldwide.

About Forestay Capital

Founded in 2018, Forestay is an early-growth stage tech fund and part of B-FLEXION, a private, entrepreneurial investment firm chaired by Ernesto Bertarelli, and which seeds, acquires and builds asset management investment partnerships such as Forestay, as well as making principal investments in operating businesses in transformative industries. Forestay invests in visionary teams reaching growth inflection points and partners with them to create future category leaders. The fund supports start-ups with investments between $10M and $20M in Europe, Israel, and opportunistically on the US East Coast.

For more, visit: https://www.forestay.vc/

About Insight Partners

Insight Partners is a global software investor partnering with high-growth technology, software, and Internet startup and ScaleUp companies that are driving transformative change in their industries. As of September 30, 2024, the firm has over $90B in regulatory assets under management. Insight Partners has invested in more than 800 companies worldwide and has seen over 55 portfolio companies achieve an IPO. Headquartered in New York City, Insight has offices in London, Tel Aviv, and the Bay Area. Insight’s mission is to find, fund, and work successfully with visionary executives, providing them with tailored, hands-on software expertise along their growth journey, from their first investment to IPO.

For more information on Insight and all its investments, visit insightpartners.com or follow on X @insightpartners.