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Why AI is Key to Building a Proactive RGM Strategy

In recent months, we’ve seen existing market volatility further driven by newly implemented tariffs [1]. Rising costs in some segments and shifting consumer behaviors in others, along with ...

Buy vs Build

Modern Revenue Growth Management (RGM) is evolving rapidly, requiring businesses to shift from traditional tools and methods to AI-driven solutions. Companies striving for efficiency, accuracy, and ...

Challenges & Trends in RGM in 2025

Revenue Growth Management (RGM) has never been more vital—or more complex. In 2025, consumer goods companies (CPG) find themselves navigating a perfect storm of challenges: surging costs, shifting ...

Creation Process for PPA Development

For manufacturers aiming to achieve a Triple Win and drive revenue, price pack architecture (PPA) is a powerful lever in Revenue Growth Management (RGM). PPA structures product portfolios by ...

Analytic Types Compared

Introduction to AI in Pricing Artificial Intelligence (AI) is reshaping business strategies across sectors, from customer service to marketing to pricing. As such, AI in pricing has evolved the tools ...

RGM Maturity in the Age of AI

In recent years, the economy has been shaped by significant challenges, including a global pandemic, high inflation, and supply chain disruptions. But, as of September 2024, the U.S. Federal Reserve ...

POI BIC Category Distinctions

Cologne, Germany — September 24, 2024 — Buynomics, a leading provider of artificial intelligence (AI)-powered Revenue Growth Management (RGM) solutions, was presented with two 2024 Best-in-Class ...

insights into blog action

Today, Revenue Growth Management (RGM) departments are at the crossroads of strategy and execution, pivotal in driving meaningful, organization-wide change. By effectively utilizing RGM levers, these ...

In-store discount promotion

Promotions are a critical lever for driving revenue growth in the fast-moving consumer goods (FMCG) industry. In a competitive market where shopper loyalty can be fleeting, well-executed promotional ...

Price Pack Architecture in the news

Over the past two years, "Price Pack Architecture” (PPA) has evolved from a technical term used by revenue managers to a prominent topic featured in financial press headlines and CEO earnings calls. ...

old to new computer

Revenue Growth Managers today are tasked with a complicated assignment: to holistically steer their brand’s portfolio with certainty and speed while considering all the different constraints and ...

Shopper during moment of choice - header image for Unilever's Strategy for Long-Term Revenue Growth

In order for Revenue Growth Management (RGM) to be democratized at your organization, it must be your way of thinking. In this post, we share insights from Unilever Nutrition’s Nuno Alexandre on how ...

Hand selecting graph on tablet - Pricing Tools + Top Solution

It’s time to fuel your pricing decisions with AI. We’re in a new era where businesses can leverage the latest technology to modernize their pricing strategies and make faster, data-driven decisions. ...

Graphs numbered one through ten - header image for BIC’s 10 Principles for Embedding an RGM Mindset

Whether you’re working in a well-established team or starting from scratch, there are common themes in revenue growth management (RGM) that drive success. In this blog post, we will explore the 10 ...

Wine bottles on display - How to Leverage Behavioral Pricing and Win Customers

How do shoppers decide what to buy? This is the million-dollar question that revenue and pricing managers need to answer.