Over the past two years, "Price Pack Architecture” (PPA) has evolved from a technical term used by revenue managers to a prominent topic featured in financial press headlines and CEO earnings calls. ...
Revenue Growth Managers today are tasked with a complicated assignment: to holistically steer their brand’s portfolio with certainty and speed while considering all the different constraints and ...
In order for Revenue Growth Management (RGM) to be democratized at your organization, it must be your way of thinking. In this post, we share insights from Unilever Nutrition’s Nuno Alexandre on how ...
It’s time to fuel your pricing decisions with AI. We’re in a new era where businesses can leverage the latest technology to modernize their pricing strategies and make faster, data-driven decisions. ...
Whether you’re working in a well-established team or starting from scratch, there are common themes in revenue growth management (RGM) that drive success. In this blog post, we will explore the 10 ...
How do shoppers decide what to buy? This is the million-dollar question that revenue and pricing managers need to answer.
Minor distinctions in your pricing strategy can majorly impact your consumers’ value perceptions. In this post, we’ll explore the concept of odd-even pricing and its psychological grip on shoppers.
Inflation may be the scariest thing for most companies, but it can also be a blessing in disguise. In this blog, we will discuss: How inflation can become an opportunity Three ways to stay ...
Good strategy is like great art. It’s difficult to define it, but you immediately recognize it when you see it. Here is a classic example: In the tale of David and Goliath, David was confident in his ...
If this question does not make sense to you, read on. What is value-based pricing? In retail, many consider value pricing—i.e., pricing a product based on its value to the customer—the gold standard. ...
In many industries, practices and standards emerge that become such an integral part of the business environment, no one dares to question them. Instead, the status quo is defended. Telcos often ...
Scope: Which products are included? The new laws cover all products which the UK government deems “one of the key factors leading to weight gain and, over time, obesity” (UK Government, 2021). ...
Free goods have extra magnetic power. Before consumers buy a product, they usually investigate its value as well as the price. But when something is offered for free, it forces them to step away from ...
Buynomics Team in Amsterdam Ingo, Paul, and Susan were part of the 2nd EPP Global FMCG/CPG Pricing and Revenue Growth Management Forum in Amsterdam and were able to discuss current industry trends, ...
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