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    Sebastian Baier and Ingo Reinhardt

    March 20, 2025

    COLOGNE, Germany – 20 March 2025 – Buynomics, a leader in AI-powered pricing and revenue optimization, has raised $30M in Series B funding. The round was led by Forestay Capital, with participation ...


    March 12, 2025

    Revenue Managers are at the forefront of every consumer packaged goods (CPG) business. They need to understand what shoppers and retailers want, consider cost changes, assess innovations, and ...

    ChatGPT logo with halo to represent GenAI halo effect

    February 27, 2025

    It’s undeniable that generative AI (GenAI) is transforming industries at an unprecedented pace. It has had a widespread impact everywhere, from Hollywood writers to e-commerce giants, and Revenue ...

    why ai is key to proactive rgm

    February 20, 2025

    In recent months, we’ve seen existing market volatility further driven by newly implemented tariffs [1]. Rising costs in some segments and shifting consumer behaviors in others, along with ...

    Buy vs Build

    February 13, 2025

    Modern Revenue Growth Management (RGM) is evolving rapidly, requiring businesses to shift from traditional tools and methods to AI-driven solutions. Companies striving for efficiency, accuracy, and ...

    Challenges & Trends in RGM in 2025

    January 13, 2025

    Revenue Growth Management (RGM) has never been more vital—or more complex. In 2025, consumer goods companies (CPG) find themselves navigating a perfect storm of challenges: surging costs, shifting ...

    Creation Process for PPA Development

    December 16, 2024

    For manufacturers aiming to achieve a Triple Win and drive revenue, price pack architecture (PPA) is a powerful lever in Revenue Growth Management (RGM). PPA structures product portfolios by ...

    Analytic Types Compared

    November 21, 2024

    Introduction to AI in Pricing Artificial Intelligence (AI) is reshaping business strategies across sectors, from customer service to marketing to pricing. As such, AI in pricing has evolved the tools ...

    RGM Maturity in the Age of AI

    October 29, 2024

    In recent years, the economy has been shaped by significant challenges, including a global pandemic, high inflation, and supply chain disruptions. But, as of September 2024, the U.S. Federal Reserve ...

    POI BIC Category Distinctions

    October 02, 2024

    Cologne, Germany — September 24, 2024 — Buynomics, a leading provider of artificial intelligence (AI)-powered Revenue Growth Management (RGM) solutions, was presented with two 2024 Best-in-Class ...

    insights into blog action

    September 27, 2024

    Today, Revenue Growth Management (RGM) departments are at the crossroads of strategy and execution, pivotal in driving meaningful, organization-wide change. By effectively utilizing RGM levers, these ...

    In-store discount promotion

    September 17, 2024

    Promotions are a critical lever for driving revenue growth in the fast-moving consumer goods (FMCG) industry. In a competitive market where shopper loyalty can be fleeting, well-executed promotional ...

    Price Pack Architecture in the news

    August 01, 2024

    Over the past two years, "Price Pack Architecture” (PPA) has evolved from a technical term used by revenue managers to a prominent topic featured in financial press headlines and CEO earnings calls. ...

    old to new computer

    July 18, 2024

    Revenue Growth Managers today are tasked with a complicated assignment: to holistically steer their brand’s portfolio with certainty and speed while considering all the different constraints and ...

    Shopper during moment of choice - header image for Unilever's Strategy for Long-Term Revenue Growth

    May 02, 2024

    In order for Revenue Growth Management (RGM) to be democratized at your organization, it must be your way of thinking. In this post, we share insights from Unilever Nutrition’s Nuno Alexandre on how ...