For manufacturers aiming to achieve a Triple Win and drive revenue, price pack architecture (PPA) is a powerful lever in Revenue Growth Management (RGM). PPA structures product portfolios by ...
Introduction to AI in Pricing Artificial Intelligence (AI) is reshaping business strategies across sectors, from customer service to marketing to pricing. As such, AI in pricing has evolved the tools ...
In recent years, the economy has been shaped by significant challenges, including a global pandemic, high inflation, and supply chain disruptions. But, as of September 2024, the U.S. Federal Reserve ...
Cologne, Germany — September 24, 2024 — Buynomics, a leading provider of artificial intelligence (AI)-powered Revenue Growth Management (RGM) solutions, was presented with two 2024 Best-in-Class ...
Today, Revenue Growth Management (RGM) departments are at the crossroads of strategy and execution, pivotal in driving meaningful, organization-wide change. By effectively utilizing RGM levers, these ...
Promotions are a critical lever for driving revenue growth in the fast-moving consumer goods (FMCG) industry. In a competitive market where shopper loyalty can be fleeting, well-executed promotional ...
Over the past two years, "Price Pack Architecture” (PPA) has evolved from a technical term used by revenue managers to a prominent topic featured in financial press headlines and CEO earnings calls. ...
Revenue Growth Managers today are tasked with a complicated assignment: to holistically steer their brand’s portfolio with certainty and speed while considering all the different constraints and ...
In order for Revenue Growth Management (RGM) to be democratized at your organization, it must be your way of thinking. In this post, we share insights from Unilever Nutrition’s Nuno Alexandre on how ...
It’s time to fuel your pricing decisions with AI. We’re in a new era where businesses can leverage the latest technology to modernize their pricing strategies and make faster, data-driven decisions. ...
Whether you’re working in a well-established team or starting from scratch, there are common themes in revenue growth management (RGM) that drive success. In this blog post, we will explore the 10 ...
How do shoppers decide what to buy? This is the million-dollar question that revenue and pricing managers need to answer.
Minor distinctions in your pricing strategy can majorly impact your consumers’ value perceptions. In this post, we’ll explore the concept of odd-even pricing and its psychological grip on shoppers.
While inflation may be the scariest thing for most companies, it can also be a blessing in disguise when optimizing prices. In this blog, we will discuss: How inflation can become an opportunity ...
Good strategy is like great art. It’s difficult to define it, but you immediately recognize it when you see it. Here is a classic example: In the tale of David and Goliath, David was confident in his ...
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