About Us

Shaping the
Future of Revenue
Decisions

At Buynomics, we transform commercial decision-making for enterprise teams with our Virtual Shoppers AI that integrates multiple data sources to predict shopper behavior and improve gross profits.

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About Buynomics

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Buynomics is the leading Revenue Growth Management (RGM) platform for optimization across all commercial levers. Our Virtual Shoppers AI enables revenue teams to run agent-based simulations trained on manufacturers' data and grounded in behavioral economics and decision theory. The Virtual Shoppers accurately reflect real shopper behavior and willingness to pay, creating a single, consistent foundation for evaluating pricing, promotions, PPA, mix, and trade-term changes, while accounting for key portfolio interactions such as cross-effects, cannibalization, and competition.

Guided by our mission to put the shopper at the center of all commercial decisions, Buynomics enables organizations to replace fragmented, backward-looking analyses with future-focused, shopper-centric decisions at scale.

Mission

Buynomics builds the operating system for commercial decision-making, providing global enterprises in CPG, Telco, and beyond with a single source of truth to optimize pricing, product offerings, and promotions. Our goal is to empower companies with data-driven insights and recommendations, enabling them to address all market-related challenges with accuracy and efficiency.

Vision

We envision a future where every company makes data-driven, transparent, and customer-centric commercial decisions. By simulating real-world shopper behavior with unmatched precision, Buynomics transforms how businesses optimize their strategies for long-term growth and profitability.

Our Founders

Dr. Ingo Reinhardt

Founder/Managing Director

Before Buynomics, Ingo was a Senior Director with Simon-Kucher & Partners, a global leader in pricing. Ingo holds a PhD in Management from the University of Cologne and Master's degrees in Management and Mathematics. He was a PostDoc at the University of Oxford and published in the Strategic Management Journal.

Dr. Sebastian Baier

Founder/Managing Director

Before starting Buynomics, Sebastian was a Director at Simon-Kucher & Partners where he helped leading international companies improve their pricing and product offering. Sebastian holds a PhD in Physics from the University of Heidelberg and Master's degrees in Physics and Economics.

Our Management Team

Anton Von Lampe

COO

Mario Koenigsfeld

VP of Revenue

Piotr Malinski

VP Engineering

United By Our Values

Collaborate to Win

One team. Greater than the sum.
Collaboration isn’t optional, it’s how we win. We’re in the same boat, by combining our strengths, we go further than we ever could alone.

Results-driven

Make it happen. Focus on impact.
We create real, measurable outcomes. Small wins beat big talk, results move us forward.

Radically Challenge
the Status Quo

Stay restless. Improve everything.
We don’t settle for “the way it’s always been.” We rethink, rebuild, and raise the bar, together.

No Bullshit

Say it straight. Build on truth.
We keep it honest, simple, and respectful. Real talk leads to real progress.

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Join the future of RGM

Join us in shaping the future of shopper-centric, AI-powered RGM decision-making. Work alongside other growth-minded, data-driven professionals who are challenging the status quo and redefining how commercial decisions are made.

Careers