“What will customers buy?” is the key question underlying all commercial decisions in all companies. Buynomics has developed the Virtual Shopper AI, which answers this question 100x faster and much more precisely than every other solution. This will end the common practice of gut feeling and Excels.
Our goal is to enable companies to make data-driven, transparent, and customer centric commercial decisions. For that, we build the operating system for commercial decisions that provides companies with a single source of truth to answer all their market-facing questions including pricing, product offers, and promotions.
Before Buynomics, Ingo was a Senior Director with Simon-Kucher & Partners, a global leader in pricing.
He holds a PhD in Management from the University of Cologne and Masters degrees in Management and Mathematics. He was a PostDoc at the University of Oxford and published in the Strategic Management Journal.
Before starting Buynomics, Sebastian was a Director with Simon-Kucher & Partners where he helped leading international companies improve their pricing and product offering.
Sebastian holds a PhD in Physics from the University of Heidelberg and Masters degrees in Physics and Economics.
