Skip to main content

Meet the Team

“What will customers buy?” is the key question underlying all commercial decisions in all companies. Buynomics has developed the Virtual Shopper AI, which answers this question 100x faster and much more precisely than every other solution. This will end the common practice of gut feeling and Excels.

Our goal is to enable companies to make data-driven, transparent, and customer centric commercial decisions. For that, we build the operating system for commercial decisions that provides companies with a single source of truth to answer all their market-facing questions including pricing, product offers, and promotions.

buynomics-team

Values we live by

No bullshit
No bullshit.

We will only make claims based on empirical evidence.

Meritocary
Meritocracy.

We reward based on talent, effort, and achievement.

radical
Radical transparency.

We believe in thoughtful disagreement and welcome any fruitful discussion to find the best possible solution together.

Move fast
Move fast.

We recognize potential and act immediately.

Measure impact
Measure impact.

We know that only what is measured gets done.

Improve constantly
Improve constantly.

We strive for continuous improvement so that we can work on better challenges tomorrow.

Meet our founders

Dr. Ingo Reinhardt

Founder/Managing Director


Before Buynomics, Ingo was a Senior Director with Simon-Kucher & Partners, a global leader in pricing.

He holds a PhD in Management from the University of Cologne and Masters degrees in Management and Mathematics. He was a PostDoc at the University of Oxford and published in the Strategic Management Journal.

Linkedin

Ingo

Dr. Sebastian Baier

Founder/Managing Director

Before starting Buynomics, Sebastian was a Director with Simon-Kucher & Partners where he helped leading international companies improve their pricing and product offering.

Sebastian holds a PhD in Physics from the University of Heidelberg and Masters degrees in Physics and Economics.

Linkedin

Sebastian-1

Want to propel your career forward?

Check out 
vacancies

Keep up with our stories

RGM Maturity in the Age of AI
RGM Maturity in the Age of AI
Explore how to achieve RGM maturity and a triple win in the age of AI through the strategic transformation to AI-powered tools.
Buynomics Receives 2024 POI Best-in-Class Category Distinction
Buynomics Receives 2024 POI Best-in-Class Category Distinction
Buynomics receives 2024 POI Best-in-Class Distinctions for its AI-powered RGM solutions that enhance commercial decision-making and market predictions.
How RGM Teams Master Change Management to Drive Revenue Growth
How RGM Teams Master Change Management to Drive Revenue Growth
Discover how RGM teams, like Orkla's, master change management to drive revenue growth through cross-functional collaboration and advanced analytics.

buynomic-logo (white)

Hohenzollernring 89-93
50672 Cologne
Germany

info@buynomics.com

©2024 Buynomics GmbH. All rights reserved.